Marius-Ionuț Crețu
București,România
Summary
Results-oriented Digital Marketing Specialist skilled in managing multi-channel campaigns and leveraging data-driven insights. Creates engaging content that enhances online presence, driving follower growth and engagement rates. Ensures budget adherence while maximising campaign effectiveness and profitability.
Overview
1
1
Language
1
1
Certification
16
16
years of professional experience
Work History
Digital Marketing Specialist
Gobster
09.2020 - Current
- Developed and implemented comprehensive digital marketing strategies to increase brand awareness and online presence.
- Designed and executed targeted online advertising campaigns using platforms such as Google AdWords and Facebook Ads to increase lead generation.
- Managed social media accounts across various platforms, creating engaging content to drive follower growth and engagement rates.
- Achieved success across paid and organic social media content through targeted content development and delivery.
- Analysed market trends and customer behaviour to tailor digital campaigns for maximum impact and return on investment.
- Optimised website content for search engines, enhancing visibility and ranking through effective SEO techniques.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
- Monitored competitor activity to remain ahead of market trends, consistently delivering innovative, unique client strategy.
- Evaluated market research outcomes for improved advertising strategy.
- Negotiated with vendors and service providers to secure cost-effective solutions for digital marketing needs.
- Ensured completed campaigns remained under budget, maximising profitability and continually delivering client value.
- Analysed market trends and demand to develop accurate pricing strategies.
- Employed external sales and promotions teams to maximise campaign reach and revenue.
Member Representative
IAA Young Professionals
04.2018 - 01.2022
PPC Specialist
Ad Symphony
09.2018 - 09.2020
- Managed PPC campaigns alongside SEO efforts to maximise online visibility and ROI.
- Conducted comprehensive keyword research to optimise website content for higher search engine rankings.
- Researched and targeted strategic long-tail keywords, capturing niche market segments effectively.
- Analysed website analytics to identify areas for improvement, leading to enhanced user engagement.
- Coordinated with web developers to ensure mobile optimisation, improving mobile search rankings.
- Enhanced target market reach through tactical social media advertising.
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
PPC Specialist
Seo Cupcake
11.2017 - 07.2018
- Managed PPC campaigns alongside SEO efforts to maximise online visibility and ROI.
- Analysed website analytics to identify areas for improvement, leading to enhanced user engagement.
- Coordinated with web developers to ensure mobile optimisation, improving mobile search rankings.
Copywriter
Advice Students
11.2013 - 01.2018
PPC Specialist
Zarbi
07.2017 - 10.2017
- Managed PPC campaigns alongside SEO efforts to maximise online visibility and ROI.
- Conducted comprehensive keyword research to optimise website content for higher search engine rankings.
- Monitored and reported on search rankings and SEO performance metrics to stakeholders regularly.
- Analysed website analytics to identify areas for improvement, leading to enhanced user engagement.
Online Content Writer
Mandarine International
11.2016 - 06.2017
- Researched and developed engaging content tailored to diverse online platforms, enhancing brand visibility.
- Developed, wrote and proofed creative and innovative content and resources, responding to client briefs.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
News Reporter
Ziua News
07.2014 - 10.2014
- Covered breaking news events, delivering timely updates and analysis to inform the public effectively.
- Developed and pursued diverse stories independently and for assignment, enhancing publication's content range.
- Monitored social media and other digital platforms for emerging trends and news stories, staying ahead of the curve.
- Edited and proofread articles, ensuring grammar, style, and accuracy to uphold publication's quality reputation.
News Editor
România TV
03.2012 - 11.2013
- Edited articles for accuracy, clarity, and coherence, upholding the publication's reputation for quality journalism.
- Monitored current events and trending topics to keep content relevant and engaging.
- Constantly monitored feeds from other news agencies to keep up to date on all current events.
Junior Copywriter
Springer & Jacoby
01.2011 - 10.2011
Education
Bachelor of Science - Media Communication and Advertising
Universitatea Hyperion
București01-2014
Diploma of Higher Education - Journalism
Universitatea Hyperion
București01-2012
Ștințe Sociale
Colegiul National Pedagogic "Constantin Brătescu"
Constanța01-2008
BA - Film Production
Universitatea de Artă Teatrală și Cinematografică
BucureștiSkills
- Social media advertising
- Digital marketing strategy
- Online advertising campaigns
- Market analysis
- Data-driven decision-making
- Brand management
- Customer engagement
- Content creation
- Campaign management
- Negotiation skills
- Creative problem solving
- Team collaboration
- Trend analysis
- Client relationship management
- Paid social media marketing
- Sales and marketing strategy
- Digital and social media marketing
Languages
English
Upper Intermediate
B2
Certification
- Google Ads certified
- Meta Blueprint Certified
- Semrush PPC Fundaments
Hobbies and interests
- Listening to music, watching movies, reading, and doing outdoor exercises
Timeline
Digital Marketing Specialist
Gobster
09.2020 - Current
PPC Specialist
Ad Symphony
09.2018 - 09.2020
Member Representative
IAA Young Professionals
04.2018 - 01.2022
PPC Specialist
Seo Cupcake
11.2017 - 07.2018
PPC Specialist
Zarbi
07.2017 - 10.2017
Online Content Writer
Mandarine International
11.2016 - 06.2017
News Reporter
Ziua News
07.2014 - 10.2014
Copywriter
Advice Students
11.2013 - 01.2018
News Editor
România TV
03.2012 - 11.2013
Junior Copywriter
Springer & Jacoby
01.2011 - 10.2011
Bachelor of Science - Media Communication and Advertising
Universitatea Hyperion
Diploma of Higher Education - Journalism
Universitatea Hyperion
Ștințe Sociale
Colegiul National Pedagogic "Constantin Brătescu"
BA - Film Production
Universitatea de Artă Teatrală și Cinematografică