Summary
Overview
Work history
Skills
Languages
Timeline
Generic

Marko Niketic

Bucharest,Bucuresti

Summary

Results-oriented professional in retail and online business management with strong team leadership and strategic planning skills. Experienced in data analytics and quality assurance, driving profit maximisation while managing risks. Focused on leadership development and effective communication to enhance organisational success through innovative problem-solving.

Overview

24
24
years of professional experience

Work history

Head of Sportsbook

Maxbet Romania
Bucharest
2022.07 - Current

•Managed RFI process for software provider selection, ensuring alignment with organisational needs.

• Led launch of new sportsbook software, overseeing trading setup configuration and readiness.

• Built and structured trader team, balancing experienced coverage with junior development.

• Owned full player risk coverage by managing BI reporting and PM coordination.

•Introduced betting product in gaming halls, coordinating with operations and trading teams.

•Rolled out sportsbook product across dedicated retail network to support retail needs.

•Took ownership of sports-related KPIs, driving insights into financial performance and product effectiveness.

• Led daily trading strategy setting risk limits and execution priorities across desks.

• Supervised and mentored traders, setting performance objectives and training cadence regularly.

• Ensure regulatory best-execution and compliance adherence through cross-team legal coordination.

• Manage relationships with external partners through clear communication and coordination.

•Delivered clear communication and engaging presentations for stakeholder interactions.

Head of Sportsbook

Fortuna Entertainment Group (Romania)
Bucharest, Bucuresti
2017.08 - 2022.06

•Managed daily tasks and decision-making for PM/Live sports betting product.

• Oversaw trading team KPI tracking, optimizing performance reporting and effectiveness processes.

• Monitored product KPIs across sports betting portfolio and identified improvement opportunities.

•Led trading team of 30 members with guidance, coordination, performance oversight.

• Supported trading operations for two FEG brands in Romania: Casa Pariurilor and Fortuna.

• Reported P&L exposures and key risk metrics to senior management with commentary.

Head of Sportsbook

Casa Pariurilor
Bucharest, Bucuresti
2017.08 - 2022.06

• Managed daily trading activities for Pre-match/Live sports betting products

• Oversaw trading team performance, optimizing workflows aligned with defined KPI targets.

• Monitored sports product performance against product KPI objectives and targets.

• Led and coordinated trading team of 30 members with task allocation.

Deputy Head of Trading

Casa Pariurilor
Bucharest, Bucuresti
2007.09 - 2017.08

• Managed daily pre-match and live trading activities for sports betting products.

•Oversaw and optimised trading team performance to align with KPI targets.

• Monitored and guided sports product performance against product KPI objectives.

• Led and coordinated a trading team of 30 members, including task allocation and performance follow-up

• Initiated and launched the sportsbook product for external partners in multiple countries (Armenia, Switzerland, Greece, North Macedonia, Germany etc.)

Trader

Astra Sport Bets
Belgrade
2005.02 - 2007.09

• Led odds compilation for football specials and multiple sports, ensuring accurate pricing.

•Managed senior trading responsibilities, including risk assessment aligned with business objectives.

• Collaborated with internal stakeholders to support market analysis across sports portfolios.

• Developed and refined sportsbook strategy across retail network pricing and product offering alignment.

Trader/Operator

Astra Sport Bets
Belgrade
2002.02 - 2005.02

• Provided internship support for trader role, assisting market data review activities.

• Worked on odd ladder development with senior team members' guidance.

• Monitor real-time market data, news, and order flow for trading opportunities.

Skills

Retail/Online business management

Data analytics

Understanding betting margins

Strategic planning

Software proficiency

Bookmaking principles

Trading strategies

Performance monitoring

Market analysis

Performance metrics understanding

Leadership development

Stakeholder communication

Stress resilience

Decision-Making speed

Communication skills

Financial reporting

Product knowledge

Interpersonal communication

Team Leadership

Risk management software

Languages

English
Advanced
Romanian
Elementary
Serbian
Native

Timeline

Head of Sportsbook

Maxbet Romania
2022.07 - Current

Head of Sportsbook

Fortuna Entertainment Group (Romania)
2017.08 - 2022.06

Head of Sportsbook

Casa Pariurilor
2017.08 - 2022.06

Deputy Head of Trading

Casa Pariurilor
2007.09 - 2017.08

Trader

Astra Sport Bets
2005.02 - 2007.09

Trader/Operator

Astra Sport Bets
2002.02 - 2005.02
Marko Niketic