Mădălina Ioana Gheorghiu

As a Digital Marketing Specialist at Bureau Veritas SRL, a global leader in laboratory testing, inspection, and certification services, with a legacy dating back to 1828, I play a pivotal role in elevating the company's market presence and ensuring compliance with international standards. With 78,000 employees spread across more than 1,600 offices and laboratories worldwide, Bureau Veritas assists clients in optimizing their performance by delivering innovative solutions that guarantee the quality, safety, and sustainability of their assets, products, infrastructure, and processes.

In this capacity, I am entrusted with diverse responsibilities, including:

• formulating comprehensive annual marketing strategies and budgets for each division within our organization
• cultivating brand awareness through targeted advertising campaigns on platforms such as Google Ads, Facebook Ads and LinkedIn Ads
• conducting ongoing research on competitors, industry keywords, and emerging trends to inform our marketing approach
• designing and executing effective email marketing campaigns to engage our audience and drive conversions
• negotiating contracts with suppliers to secure personalized materials for various projects
• facilitating team activities and fostering engagement in global initiatives among colleagues

In this dynamic environment, I continuously contribute to Bureau Veritas' success by orchestrating strategic marketing initiatives that align with our commitment to quality, health and safety, environmental stewardship, and social responsibility.

As a key contributor at QCCS, a leading Business Process Outsourcing (BPO) provider renowned for delivering high-quality services to major European companies, I played an instrumental role in the organization's flagship project in Romania, collaborating with one of Eastern Europe's prominent entities in the online gambling industry, MaxBet Malta.

In this dynamic position, I took charge of managing and enhancing the online platform for MaxBet Malta. My primary responsibilities included:

• crafting compelling and strategic content for the MaxBet website, ensuring a cohesive and engaging online presence
• writing SEO-optimized descriptions for the diverse array of games featured on the website
• conducting in-depth keyword research to optimize content for search engine visibility
• authoring customer-centric communications, including SMS, web pushes, mobile pushes, inboxes, and other channels, to enhance customer engagement and satisfaction
• developing and implementing effective newsletters and text content for Google Ads campaigns

In this capacity, I not only contributed to the success of MaxBet Malta but also upheld QCCS's reputation for delivering top-notch services to industry-leading European companies. Through strategic content creation and targeted communication, I played a key role in elevating the online presence of our esteemed client within the competitive online gambling landscape.

As a Junior Marketing Specialist at Bonus, a dynamic and rapidly growing game hall network in the gambling industry, I played an important role in contributing to the company's success since its founding in 2015. Bonus operates across several cities in Romania, including Bucharest, Bacău, Constanța, and Brașov, establishing a notable presence in the local market.

My responsibilities within the company encompassed a range of key marketing activities, including:

• precision editing of content for impactful advertising campaigns to enhance brand visibility and engagement
• crafting compelling and effective texts for banners and flyers, ensuring a cohesive and persuasive brand message
• proficiently implementing and managing targeted Facebook campaigns to reach and resonate with the desired audience
• organizing and conducting raffles within the game halls, contributing to an engaging and interactive customer experience
• overseeing and presenting night campaigns and parties in accordance with gaming regulations, ensuring a seamless integration of marketing initiatives with regulatory compliance

In this role, I actively contributed to Bonus's strategic marketing efforts, playing a crucial part in the brand's expansion across multiple cities in Romania. My work focused on creating engaging content, implementing effective campaigns, and fostering memorable experiences for patrons within the dynamic and regulated landscape of the gambling industry.

During the time I was hired as an assistant manager, I had a team of 20 employees under my supervision which I had to lead.

My job was to:

• perform the weekly stock
• make daily orders to supply the stock
• prepare the documents certifying the budget spent in a certain period of time
• permanently conducting discussions with suppliers
• weekly draw up of employee's work schedule
• solving conflicts between different employees and mediating the relationship between employees and manager
• participating at the weekly management meetings
• take part in the decisions related to the interior and exterior design of the shop.

As a Data Analyst, my main duties were to:

• create financial reports and support all areas of responsibility within a 5 person finance team
• analyze, examine, and interpret account records, compile financial information, and reconcile reports and financial data
• perform process analysis, and communicate recommendations to management
• process journal entries and perform accounting corrections to ensure accurate records.