Mihai Trapadus

• Media Planning & Campaign Management:
  Develop and manage comprehensive media plans. Oversee the execution of marketing campaigns and ensure alignment with overall business goals.
• Strategic Marketing:
  Create and implement long-term marketing strategies that enhance brand visibility, grow customer engagement, and increase market share.
• Marketing Analytics & Performance Metrics:
  Analyze the effectiveness of marketing campaigns using data-driven insights and KPIs. Use marketing analytics tools to track and report on performance, making adjustments where necessary to maximize ROI.
• Task Prioritization & Project Management:
  Prioritize marketing initiatives to ensure deadlines are met and resources are allocated effectively. Coordinate multiple projects and ensure that marketing activities align with the company's objectives.
• Financial Reporting & Budgeting:
  Manage the marketing budget, track expenditures, and provide financial reports. Ensure cost-effective use of resources while maximizing campaign impact.
• Team Management:
  Lead and mentor a marketing team, fostering a collaborative environment. Provide clear direction and support to ensure team success.
• Recruitment & Hiring:
  Oversee the recruitment process for new team members. Identify and hire top talent to support the company’s marketing efforts.
• Employee Evaluation & Development:
  Regularly evaluate team performance, providing constructive feedback and support for professional development.

• Campaign Management:
  Develop, implement, and optimize digital marketing campaigns across various channels (website, email, SMS, push notifications, social media, etc.). Manage the full campaign lifecycle from ideation to execution and post-campaign analysis.
• Customer Relationship Management (CRM):
  Utilize CRM tools like Optimove and Optimail to create personalized customer journeys and improve retention. Segment customers based on behavior, demographics, and value to create tailored campaigns.
• VIP Management:
  Oversee the VIP customer strategy by developing targeted campaigns and offers to engage high-value players. Maintain strong relationships with top-tier customers to enhance loyalty and retention.
• Campaign Automation & Optimization:
  Set up and optimize campaign automation processes, ensuring seamless customer communication at all touchpoints. A/B test and iterate campaigns to improve results continuously.
• Data Analysis & Reporting:
  Analyze campaign performance using key metrics and customer behavior data. Provide actionable insights to improve customer engagement and drive conversions.
• Customer Journeys:
  Map out and optimize customer journeys, ensuring a smooth and engaging experience from acquisition to retention. Tailor marketing strategies to different customer lifecycle stages.
• Collaboration:
  Work closely with product, design, and content teams to ensure the alignment of campaigns with brand guidelines and business objectives.

• Online Marketing Strategy:
  Develop and execute online marketing strategies across multiple digital platforms. Optimize campaigns for acquisition, engagement, and retention, focusing on driving traffic and increasing revenue in the online sportsbetting and casino verticals.
• Media Planning & Online Advertising:
  Plan, execute, and manage online advertising campaigns across various digital channels (search, display, social, email, etc.). Optimize ad performance to maximize ROI.
• Market Research & Insights:
  Conduct thorough market research to understand industry trends, customer needs, and competitor strategies. Use insights to inform marketing strategies and ensure brand positioning is competitive and relevant.
• Website Localization:
  Oversee the localization of marketing content, ensuring the website and all marketing materials are tailored for specific audiences, languages, and cultural preferences.
• Content Management & Strategy:
  Manage and strategize content creation across all digital touchpoints, including the website, social media, email, and blog. Ensure content aligns with brand messaging and is optimized for SEO and user engagement.
• Campaign Management & Automation:
  Plan, launch, and optimize multi-channel campaigns. Use campaign automation tools to streamline and enhance customer interactions at each stage of the customer journey.
• CRM & Customer Journey Optimization:
  Utilize CRM tools (Optimove & Optimail) to manage customer segmentation and personalization. Design and implement customer journeys that maximize lifetime value and improve retention.
• Performance Tracking & Analytics:
  Monitor and analyze the key marketing metrics. Prepare regular reports on campaign performance, ROI, and customer acquisition costs, using data to make informed decisions for campaign optimization.
• Product Management Collaboration:
  Work closely with product teams to ensure marketing strategies are aligned with product launches, promotions, and feature releases. Create promotional campaigns to support product initiatives.
• Team Collaboration & Leadership:
  Collaborate with internal teams, including design, content, sales, and tech, to ensure seamless execution of marketing plans. Provide guidance and support to junior marketing staff.

• Marketing Strategy & Planning:
  Develop and execute online marketing strategies across various platforms, including websites, mobile apps, and social media, to increase brand awareness and drive customer acquisition and retention.
• Market Research & Analysis:
  Conduct in-depth market research to identify trends, customer preferences, and competitor activities in the online gambling industry. Use insights to adjust strategies and stay ahead of market demands.
• Website Localization:
  Oversee the localization of websites and marketing materials for different regions, ensuring that language, content, and promotions are culturally relevant and comply with local regulations.
• Licensing & Compliance:
  Ensure that all marketing initiatives are in line with industry licensing and compliance requirements.
• Media Planning & Online Advertising:
  Plan, execute, and manage paid media campaigns (search, display, programmatic, etc.) to drive traffic, conversions, and ROI. Optimize ad spend across multiple channels.
• Affiliate Marketing & Partnerships:
  Build and nurture relationships with affiliate marketers and third-party platforms to drive traffic and conversions. Track performance and optimize campaigns for maximum ROI.
• CRM & Customer Journey Optimization:
  Manage and optimize the customer experience using CRM tools. Use data to design customer journeys and personalized marketing campaigns that improve engagement and retention.
• Email Marketing & Campaign Automation:
  Oversee the design, development, and execution of email marketing campaigns to nurture leads and engage customers. Implement email automation and ensure segmentation for personalized messaging.
• Content Management & Strategy:
  Develop and execute a content strategy that resonates with the target audience. Oversee the creation and distribution of content related to casino games, online poker, sports, and gambling news.
• Community Building & Management:
  Manage and grow an active online community of poker, casino, and sports enthusiasts. Engage with users on various social media platforms, forums, and other community channels to build brand loyalty.
• Poker, Casino & Sports Content Writing:
  Write and/or manage the creation of engaging articles, news, and blogs related to poker, casino, and sports. Ensure all content is SEO-optimized, engaging, and aligned with brand messaging.
• Performance Tracking & Reporting:
  Analyze campaign performance and marketing metrics (traffic, conversion rates, user engagement) and provide regular reports with insights and recommendations for optimization.

• Marketing Strategy Development & Execution:
  Develop and implement online marketing strategies to increase brand awareness and drive customer acquisition across various digital platforms.
• Licensing & Compliance:
  Ensure all marketing materials and campaigns comply with relevant licensing and regulatory requirements across various jurisdictions.
• Media Planning & Online Advertising:
  Lead media planning and execute online advertising campaigns across paid search, display ads, social media, and other digital channels. Optimize ad spend to maximize performance and ROI.
• Product Management & Collaboration:
  Work closely with the product management team to ensure marketing campaigns align with new product launches, promotions, and features. Support product positioning and messaging through effective marketing initiatives.
• Industry Events & Partnerships:
  Plan, organize, and represent the company at relevant industry events, conferences, and exhibitions. Build and maintain strong relationships with key industry players, partners, and affiliates.
• Market Research & Competitor Analysis:
  Conduct regular market research to monitor trends in the online gambling and casino industries, as well as competitor activities. Use insights to inform future strategies and stay ahead of market demands.

• Marketing Strategy Development:
  Develop and execute comprehensive online marketing strategies aimed at increasing brand awareness, customer acquisition, and retention.
• Market Research & Analysis:
  Conduct detailed market research to stay ahead of industry trends, customer preferences, and competitor activities. Provide insights and recommendations to guide marketing strategies and enhance the company’s competitive edge.
• Media Planning & Online Advertising:
  Lead media planning efforts and execute online advertising campaigns across platforms (search, display, social, email, etc.) to maximize ROI and performance. Optimize media spend and targeting strategies.
• Licensing & Compliance:
  Ensure all marketing materials and campaigns are compliant with industry licensing and regulatory requirements across various regions. Stay up-to-date on changes to gaming laws and regulations.
• Content Management & Strategy:
  Oversee the creation and execution of a comprehensive content strategy that resonates with target audiences. Manage the development of content for digital channels, ensuring it aligns with brand messaging and is optimized for SEO.
• Website Localization:
  Ensure that the website and other digital assets are properly localized for various regions and markets, including language, cultural nuances, and legal considerations.
• Collaboration with Product Teams:
  Work closely with product management teams to align marketing campaigns with new product launches, promotions, and features. Support product positioning and customer communication strategies.
• Campaign Performance Tracking & Optimization:
  Measure and track the success of campaigns using analytics tools. Provide performance reports and insights to senior management, adjusting strategies for continuous optimization.
• Budget Management:
  Manage the marketing budget, ensuring that resources are allocated efficiently across campaigns and marketing channels to maximize impact.
• Team Leadership & Collaboration:
  Collaborate with cross-functional teams including product, design, and sales to ensure the successful execution of marketing campaigns. Lead and mentor junior marketing team members when applicable.

Client portfolio: NOROCasino.ro, PanKasino.pl, Goldfishka.ru

• Media Planning & Online Advertising:
  Develop and execute media planning strategies for online advertising campaigns across various platforms (search, display, social, etc.). Optimize advertising performance, targeting, and ROI.
• Market Research & Analysis:
  Conduct in-depth market research to stay informed about industry trends, competitor strategies, and customer behavior. Use data to refine marketing campaigns and strategies, keeping the brand competitive in the market.
• Content Strategy & Management:
  Develop a content strategy aligned with the brand and customer preferences. Oversee the creation of engaging content across websites, social media, email marketing, and other digital touchpoints.
• Website Localization:
  Manage the localization of the website, ensuring it is tailored to different regions and languages, taking into account cultural nuances, legal requirements, and customer preferences.
• Licensing & Compliance:
  Ensure all marketing campaigns and content comply with licensing regulations and legal requirements in the online gambling and casino sectors across various regions.
• Campaign Management:
  Oversee the planning, execution, and optimization of multi-channel campaigns. Manage budget allocation, track performance, and adjust campaigns to improve results and meet KPIs.
• Team Collaboration:
  Work cross-functionally with design, product, and content teams to ensure alignment between marketing campaigns and product offerings. Provide guidance and leadership to junior marketing team members.

• Affiliate Marketing Strategy & Execution:
  Develop and execute affiliate marketing strategies to drive traffic, leads, and conversions for our online casino platform. Identify new affiliate partners and optimize existing relationships to maximize performance.
• Affiliate Relationship Management:
  Build and maintain strong, long-term relationships with key affiliates and partners. Provide support, guidance, and resources to affiliates to ensure successful campaign execution and maximize affiliate performance.
• Affiliate Networking & Recruitment:
  Identify and recruit new affiliates within the gambling and casino industries. Expand the affiliate network by targeting high-performing affiliates and exploring new opportunities to increase brand visibility.
• Market Research & Analysis:
  Conduct regular market research to identify emerging trends, affiliate marketing opportunities, and competitor strategies in the online gambling and casino markets.
• Performance Monitoring & Optimization:
  Monitor affiliate campaigns closely and analyze performance data (traffic, conversions, revenue) to identify trends, optimize campaigns, and ensure they meet performance targets. Make data-driven decisions to improve ROI and affiliate productivity.
• Affiliate Program Management:
  Oversee the day-to-day management of the affiliate program, ensuring affiliates have the tools and support they need to succeed. Implement incentive structures, bonuses, and performance-based rewards to drive affiliate performance.
• Compliance & Licensing:
  Ensure all affiliate marketing efforts comply with industry licensing, regulations, and local laws in different jurisdictions where we operate.
• Reporting & Budgeting:
  Prepare and deliver regular reports on affiliate performance, tracking KPIs like traffic, conversion rates, revenue, and overall ROI. Manage the affiliate marketing budget and ensure that spending is aligned with business goals and financial targets.
• Collaboration with Internal Teams:
  Work closely with product, design, and content teams to ensure that affiliate campaigns are aligned with overall business goals and that affiliates have access to the necessary marketing materials (banners, landing pages, etc.).

Client portfolio: 888poker.ro, 888casino.ro, Casino.ro

• Marketing Strategy & Execution:
  Create and implement comprehensive online marketing strategies to increase brand visibility, attract new customers, and retain existing players across online poker, casino, and sports offerings.
• Campaign Management:
  Oversee and manage campaigns for poker tournaments, online casino promotions, and sports-related events. Develop promotional calendars and ensure that all campaigns are executed on time, within budget, and to a high standard.
• Media Planning & Online Advertising:
  Develop and execute media planning strategies for online advertising across various platforms (social media, search, display ads, email marketing) to maximize customer engagement and ROI.
• Affiliate Marketing & Management:
  Manage affiliate marketing programs, including recruitment of new affiliates, optimizing existing affiliate relationships, and ensuring that affiliates meet performance KPIs. Collaborate with affiliates to develop high-converting marketing materials and promotional strategies.
• Market Research & Competitive Analysis:
  Conduct regular market research to stay informed about industry trends, customer preferences, and competitor activities in the online poker and casino sectors.
• Community Building & Management:
  Lead efforts to build and maintain a vibrant community of players and fans. Engage with customers across social media platforms, forums, and other online channels. Implement strategies to increase engagement and brand loyalty within the community.
• Content Strategy & Management:
  Develop a content strategy that aligns with brand goals, customer interests, and marketing initiatives. Oversee the creation of engaging content, including sports news articles, blog posts, casino promotions, and poker-related updates.
• Website Localization & Optimization:
  Ensure the website is localized for different regions, languages, and customer segments. Work with the product and development teams to optimize user experience and ensure content is relevant and compliant across markets.
• Product Management Collaboration:
  Work closely with the product management team to align marketing strategies with new product launches, features, and promotions. Provide feedback on customer preferences to inform product improvements and innovations.
• Performance Analysis & Reporting:
  Regularly analyze campaign performance, including traffic, conversion rates, customer acquisition costs, and ROI. Provide actionable insights and reports to senior leadership to drive optimization and future strategy adjustments.

• Community Building & Engagement:
  Develop and implement strategies to grow and engage a vibrant online poker community across various platforms, including forums, social media, and dedicated poker platforms. Foster strong, interactive relationships with community members to build brand loyalty and encourage long-term engagement.
• Content Strategy & Management:
  Create and manage content for online poker news, articles, tournament updates, and gambling-related content. Ensure content is informative, engaging, and optimized for both SEO and customer engagement. Work closely with content creators, editors, and designers to ensure a consistent brand voice across all platforms.
• Poker Campaign Management:
  Plan and execute poker campaigns, promotions, and poker tournament. Ensure that campaigns are aligned with business objectives and are effectively marketed to existing and new customers. Track performance and optimize campaigns for maximum impact.
• Website Localization:
  Work with product and design teams to ensure that the website is localized for different markets, languages, and cultural nuances. Ensure that all content, promotions, and communications resonate with regional audiences.
• Community Management & Moderation:
  Act as the main point of contact for the community, responding to inquiries, moderating forums and chat rooms, and handling any issues or concerns that arise. Ensure a positive and safe environment for all community members.
• Poker Tournaments & Events Promotion:
  Oversee the promotion of poker tournaments and special events, ensuring that they are marketed effectively and attract a large, engaged audience. Monitor event participation and feedback to improve future events.
• Analytics & Reporting:
  Track the performance of community engagement efforts, content strategies, and campaigns. Analyze key metrics, including community growth, engagement rates, and campaign success, and provide insights to senior management for continuous optimization.
• Collaboration:
  Work closely with marketing, content, and product teams to align community engagement efforts with broader marketing goals and product launches.

• Affiliate Network Management:
  Manage the affiliate network to recruit new affiliates and expand existing relationships. Provide affiliates with the tools, support, and promotional materials they need to drive successful campaigns and achieve performance goals.
• Affiliate Program Optimization:
  Continuously monitor and analyze affiliate performance, optimizing campaigns to maximize ROI. Implement performance-based incentives, bonuses, and rewards to drive affiliate productivity.
• Website Localization:
  Ensure that the affiliate program and associated marketing materials are localized for different regions and languages. Work with the product and content teams to ensure alignment with local preferences and legal requirements in various markets.
• Market Research & Analysis:
  Conduct market research to stay informed about industry trends, competitor strategies, and affiliate marketing best practices. Use data and insights to refine marketing tactics and improve affiliate program performance.
• Affiliate Communications & Relationship Building:
  Develop and maintain strong relationships with affiliate partners. Provide regular updates, support, and feedback to help affiliates optimize their performance. Serve as the primary point of contact for affiliate-related queries and concerns.
• Reporting & Analytics:
  Regularly report on affiliate program performance, including metrics such as traffic, conversions, revenue, and ROI. Provide actionable insights to senior management and adjust strategies to improve performance.
• Collaboration with Internal Teams:
  Work closely with product, design, content, and legal teams to ensure that all affiliate campaigns align with company goals, regional regulations, and brand guidelines.