Nadia Pietreanu
Head Of Business Development & Innovation
Petresti,IF
Summary
Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing, and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition, and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
15
15
years of professional experience
30
30
years of post-secondary education
Work History
HEAD OF BUSINESS DEVELOPMENT AND INNOVATION
Tiriac Auto
12.2023 - Current
- Identify emerging trends in market to position company as leader in innovation
- Fostered culture of innovation by encouraging creative thinking
- Implement agile project management methodologies to improve workflow efficiency
- Leverage design thinking principles to maintain customer-centric approach
- Optimize internal processes for greater efficiency, streamlining workflows and reducing costs
- Present progress reports to executive leadership, sharing insights on performance metrics and growth indicators
- Developed and implemented strategic business development plans to increase revenue
- Evaluate potential acquisitions for alignment with overall business strategy
- Act as team leader in group projects, delegating tasks and providing feedback
- Collaborated with legal, accounting, and other professional teams to maintain compliance with regulations
- Collaborated with other departments to ensure seamless execution of company initiatives
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Contributed to services development by providing valuable input on customer needs and preferences
- Proactively identified and resolved business development challenges and customer concerns.
MARKETING AND COMMUNICATION DIRECTOR
RNF
08.2023 - 11.2023
- Cultivate strong relationships with key industry influencers, resulting in increased exposure across media outlets and social channels
- Enhance team reputation and garnered positive media coverage through boosted public relations efforts
- Successfully managed large-scale events to maximize brand exposure
- Spearheaded crisis communication planning to mitigate negative impacts on company's reputation during unforeseen events
- Enhanced internal communications efficiency by implementing centralized content management platform
- Developed strategic partnerships to broaden market reach and drive co-marketing initiatives
- Provided expert communications and marketing advice to internal teams, aligning with organizational strategy to meet targets
- Maintained collaborative relationships with external marketing and PR teams of Dorna to optimize value
- Coached executives on key talking points and effectively represented organization to media outlets and public
- Managed budget allocation and resource utilization to maximize marketing return on investment
- Secured sponsorships with related and partnering entities to further enhance marketing objectives.
MARKETING AND COMMUNICATION DIRECTOR
Trust Motors
03.2021 - 08.2023
- Create country-specific marketing plans and budgets aligned with strategic sales and profit targets, focusing on communication and promotion activities
- Plans were tailored to inventory, seasonality, manufacturer campaigns, and goals
- Formulate comprehensive Communications plan consistent with brand strategy, aimed at achieving maximum impact
- Implement Customer Relationship Management strategies, including data mining for sales opportunities and database marketing for retention
- Coordinate online marketing activities, including e-blasts, e-newsletters, SEO/SEM, targeted display, remarketing, behavioral targeting, geo-fencing, and social networking sites, in conjunction with offline marketing efforts
- Oversaw creation and maintenance of websites, including those for dealerships
- Tracking and analyze monthly website metrics to optimize ROI and identify areas for improvement, achieving 5th place in SEO ranking among Opel countries
- Contributed to promotion strategy for dealership locations
- Managed advertising agencies for all radio and TV commercials, online, print ads, outdoor advertising, events, etc
- Oversaw contracts and maintained relationships with all marketing vendors and advertising sources.
STRATEGIC MARKETING AND COMMUNICATION DIRECTOR
UNIQA Asigurari
12.2016 - 02.2021
- Direct lead 14 persons Division, responsible for all consumer acquisition and retention marketing, branding, corporate communications, B2B marketing and sales support, Online sales, CRM, Sales Controlling, Quality, Complains, CX
- Responsible to establish a new profitable commercial strategy based on economic and social potential with immediate and direct impact in company profitability
- Led cross-functional teams to execute impactful marketing and PR initiatives
- Developed go-to-market strategies; identify core target verticals/industries and built tools to address them
- Planning and delivering CRM strategies and sales campaigns for boosting sales
- Customer segmentation, behavioral reporting and analysis for identifying cross-selling opportunities
- Being responsible for creating and implementing the tools and systems to optimize sales reporting system for the management regarding sales channels performance
- Support the annual target setting for the sales channels
- Sales remuneration systems-based on performance and profitability KPI's
- Being responsible for creating and implementing the online strategy both, advertising and sales
- Created and executed a global branding strategy customized by region with one cohesive message
- Implemented SEO best practices to boost organic search rankings and online visibility of the organization's website
- Developed company and product positioning and corporate messaging architecture
- Managed budget: 1.5 M $
- Steering the customer complains process by collaborating with the core business departments to improve UNIQA public imagine and increase customer satisfaction
- In charge of delivering a seamless customer experience across all stages and touchpoints in a customer journey and helping the company continually achieve greater customer satisfaction, increased efficiency and profitability
- Create CX strategy, supervise and oversee the strategy implementation, planning and execution of the organization's overall customer experience goals in collaboration with all accountable structures in the company
- Enhanced brand visibility by developing and implementing strategic communication plans
- Partnered with external agencies to create compelling visual assets aligned with brand identity guidelines.
CORPORATE MARKETING MANAGER
Banca Transilvania Asigurari (Groupama)
02.2010 - 12.2016
- Managing creation, implementation and execution of marketing plan for corporate insurance products, in line with commercial and business objectives
- Coordinate the marketing processes for delivering activities that enable customer acquisition, engagement, loyalty, retention, cross sell, up sale & customer satisfaction
- Working with top management and business units’ heads for strategy building and execution, for pitching and presenting projects
- Campaign management in ATL, BTL, digital and social media, trade marketing, POS communication, loyalty programs, sales incentive campaigns
- Managing the collaboration framework and relationship with creative and media agencies, with research, BTL and on-line providers & internal clients and stakeholders (product management, TLMK, Sales, OPS, IT, Legal & Compliance).
HEAD OF OPERATIONAL MARKETING AND COMMUNICATION
BRD Asigurări de Viață and BRD Pensii
04.2009 - 11.2016
- Products’ communication under management: Employee Benefits, Group Health Insurance, Group Life Insurance, Voluntary Private Pensions, Mandatory Private Pensions, Credit Life Insurance, Savings
- Lead project of launching new SGI brands in Romania: BRD Asigurări de Viață and BRD Pensii
- Managing internal and external resources to bring new business from efficient marketing & commercial projects (online and offline)
- Developing and implementing communications and media strategies, for both corporate and retail products, to successfully deliver information and key messages to external stakeholders
- Lead development and execution of marketing and commercial communications initiatives including product launches, sales collateral, campaigns, public relations, internal communication and corporate events
- Managing on-line and off-line lead generation channels
- Coordinate the implementation of the Digital Transformation process inside the company: digital marketing, Smartphone App and Social media marketing integration, email marketing, SEO, SEM
- Managing the collaboration framework and relationship with creative and media agencies, with research, BTL and on-line providers & internal clients and stakeholders (product management, TLMK, Sales, OPS, IT, Legal & Compliance).
Education
Some College (No Degree) -
Oxford College of Marketing
England 04.2001 - Current
M.D. -
SNSPA
01.2004 - 04.2006
M.D. -
Faculty of Psychology And Sciences of Education
01.1998 - 04.2002
Skills
Strategic Marketing & Branding
Loyalty Marketing & Customer Segmentation
Distribution Channels Management - sales process management and sales cycle management
Market Research, Shopper Analysis & Reporting
Customer & User Experience
Business development and planning
Financial Acumen
Market Research
Sales Pipeline Management
Project Management
Market Penetration
Mergers and Acquisition
Affiliation
Chartered Institute of Marketing (CIM), Chartered Marketer, 2017-01-01
Other Information
On demand
Personal Information
Driving License: B category (2000)
References
- Andrei Duica, GM trust Motors
- Franz Weiller, Former CEO Uniqa
- Paul Cazacu, Actual CEO Uniqa
Contact Data, On demand
Timeline
HEAD OF BUSINESS DEVELOPMENT AND INNOVATION
Tiriac Auto
12.2023 - Current
MARKETING AND COMMUNICATION DIRECTOR
RNF
08.2023 - 11.2023
MARKETING AND COMMUNICATION DIRECTOR
Trust Motors
03.2021 - 08.2023
STRATEGIC MARKETING AND COMMUNICATION DIRECTOR
UNIQA Asigurari
12.2016 - 02.2021
CORPORATE MARKETING MANAGER
Banca Transilvania Asigurari (Groupama)
02.2010 - 12.2016
HEAD OF OPERATIONAL MARKETING AND COMMUNICATION
BRD Asigurări de Viață and BRD Pensii
04.2009 - 11.2016
M.D. -
SNSPA
01.2004 - 04.2006
Some College (No Degree) -
Oxford College of Marketing
04.2001 - Current
M.D. -
Faculty of Psychology And Sciences of Education
01.1998 - 04.2002