Nicoleta Olarescu
Highly Versatile And Results-driven Operations & Project Manager
Bucharest,RO
Summary
A strategic Operations and Project Manager with over a decade of experience optimizing workflows, coordinating cross-functional teams, and enhancing client satisfaction within dynamic agency environments. Demonstrated proficiency in leveraging automation tools (Zapier, ClickUp, Klaviyo) to drive efficiency across digital marketing and e-commerce operations. Highly versatile in bridging business strategy with technical execution, backed by a solid foundation in financial and HR compliance.
Overview
19
19
years of professional experience
Work History
Business Account Manager
GRAPHFULL
07.2024 - 02.2025
- Managed a high-volume and diverse client portfolio , consistently overseeing 6-8 core retainer clients alongside an average of 10 transactional clients per week.
- Elevated client satisfaction and retention by establishing clear communication protocols and acting as the strategic liaison between client objectives and creative execution, while designing custom sales proposals to secure new business.
- Conducted dedicated monthly strategy calls with retainer clients to review performance, gather feedback, and define actionable steps for continuous service and results improvement.
- Streamlined internal processes (briefing, feedback) to drastically enhance overall efficiency and productivity across the team. Simultaneously, monitored key account performance metrics to ensure profitability and strategic optimization.
- Cultivated a high-performing junior team by providing direct coaching on account strategy and project management, directly contributing to their skill development and the smoother delivery of design projects.
- Proactively facilitated regular client review meetings and effectively resolved all account-related issues, ensuring full alignment between project progress and client expectations.
Operations & Project Manager
WKND Digital
10.2023 - 07.2024
- Spearheaded the design and integration of worldwide, cross-departmental workflows (Media Buying, Design, CRO, Email Marketing) for approximately 40 team members within ClickUp, ensuring seamless project handoffs and accelerating delivery timelines across multiple time zones.
- Maximized operational efficiency by implementing Zapier automation to eliminate manual data entry, standardize reporting, and streamline recurring administrative tasks.
- Functioned as the central Project Manager , overseeing the entire workflow from initial client requirements to task creation and successful project closure, ensuring accuracy and adherence to deadlines.
- Established clear communication standards and processes between creative and technical teams, guaranteeing all client requests were accurately translated and logged into the Project Management System.
- Coordinated the daily tasks and resource allocation for multiple specialist teams, optimizing departmental capacity and ensuring balanced workloads across the agency.
- Managed and executed the full-cycle recruiting and onboarding process for new operational and specialist staff, ensuring rapid and efficient integration into agency workflows.
- Continuously audited and refined internal processes to identify and resolve operational bottlenecks, fostering a scalable and efficient environment for sustained agency growth.
- Established clear communication standards and processes between creative and technical teams, guaranteeing all client requests were accurately translated and logged into the Project Management System.
Email Marketing Specialist
WKND Digital
03.2023 - 10.2023
- Managed the end-to-end implementation of email campaigns and complex automation flows within Klaviyo for 15-20 client accounts.
- Translated approved email designs into functional, brand-compliant drag-and-drop layouts in Klaviyo, ensuring optimal display across various devices and email clients.
- Coordinated closely with the Design Team to finalize creative assets and the Email Strategy Team to ensure campaigns were scheduled accurately and aligned with the overarching marketing strategy.
- Conducted thorough pre-deployment quality assurance (QA) for all scheduled emails, minimizing errors and maintaining high deliverability rates.
- Generated and analyzed performance reports (e.g., Open Rate, Click-Through Rate, Conversion) for email campaigns and automation flows, informing future segmentation and optimization strategies.
- Maintained and updated customer segmentation logic within Klaviyo to support personalized email content and improved targeting accuracy.
Creative Project & Operations Coordinator
WKND Digital
05.2020 - 03.2023
- Directed and managed a local team of 8-10 Designers and Video Editors, acting as the central point of contact between the creative team and Media Buyers to ensure strategic alignment of assets.
- Oversaw the entire creative production lifecycle, rigorously vetting briefs and final deliverables to guarantee they met both client specifications and Media Buyer performance requirements.
- Streamlined the creative feedback loop by collaborating directly with designers on necessary modifications, ensuring swift and accurate delivery of final assets.
- Managed core e-commerce operations by building and maintaining client sites in Shopify , including product uploads, site updates, and the development of custom (non-HTML) landing pages.
- Coordinated the entire print-on-demand fulfillment process (canvas, shirts, caps) for a key client, using Order Desk to verify order files and liaise with designers for necessary print-ready file corrections.
- Supported the agency's rapid growth by executing the initial phases of the hiring pipeline, creating validated shortlists of candidates for various roles to maximize the efficiency of the leadership team's final recruitment decisions.
Financial & HR Administrator
DECORIN
11.2007 - 02.2016
- Managed full-cycle accounting operations , including processing all sales/purchase invoices (local, intra-community, extra-community), bank statements, and leasing documentation.
- Ensured fiscal compliance by accurately compiling and submitting all statutory tax declarations (e.g., VAT 100, 300, 390, 394) and maintaining fiscal records.
- Oversaw cash flow and debt management , tracking supplier payments, monitoring accounts receivable, and maintaining financial relations with external vendors and banks.
- Handled all personnel administration , including drafting employment contracts, registering necessary modifications with the official database ( Revisal ), and managing salary statement preparation.
- Supported organizational structure through the recruitment and initial selection of candidates for various company roles.
- Ensured adherence to labor regulations by submitting mandatory declarations (e.g., D112) and managing inspections by fiscal and labor authorities (ANAF, ITM).
- Spearheaded the successful compilation of the application file for EU non-reimbursable funds (up to 1,075,000 RON) under the Sectoral Operational Programme "Increase of Economic Competitiveness" (POS CCE).
HR & Administrative Support Coordinator
Lotus Accounting
06.2006 - 10.2007
- Provided dedicated HR support for approximately 80 client companies , ensuring the accurate preparation of all employee files and labor documentation.
- Handled mandatory HR compliance declarations and managed administrative relationships with the National Territorial Labour Inspectorate (ITM).
- Executed essential financial-administrative tasks , including daily cash register management for client accounts.
Education
Psychology
Titu Maiorescu University
Bucharest, Romania 04.2001 -
Certified Human Resources Inspector - Human Resources Management
Professional Training And Development Center of The Labour I
Bucharest, Romania 04.2001 -
Skills
- Workflow Optimization: Designing and implementing streamlined cross-functional workflows and processes
- Project Coordination: End-to-end management of creative and digital deliverables, resource allocation, and task prioritization
- Efficiency & Process Improvement: Identifying operational bottlenecks and implementing corrective/scaling solutions
- Agile Project Principles (Applied in team coordination and rapid delivery cycles)
- Automation: Zapier implementation for eliminating manual data entry and task automation
- Project Management Software: ClickUp Proficiency (Administration & Task Management)
- Email Marketing: Klaviyo (Flow Building, Campaign Scheduling, Segmentation)
- E-commerce Platforms: Shopify Administration, Landing Page Development, Order Desk (Fulfillment coordination)
- Cross-Functional Coordination: Managing and directing creative teams (Design/Video Editing) and external stakeholders
- Talent Acquisition Support: Strategic sourcing and shortlisting of candidates up to the Manager level
- Vendor & Client Relations: Managing external supplier contracts and financial relations
Timeline
Business Account Manager
GRAPHFULL
07.2024 - 02.2025
Operations & Project Manager
WKND Digital
10.2023 - 07.2024
Email Marketing Specialist
WKND Digital
03.2023 - 10.2023
Creative Project & Operations Coordinator
WKND Digital
05.2020 - 03.2023
Financial & HR Administrator
DECORIN
11.2007 - 02.2016
HR & Administrative Support Coordinator
Lotus Accounting
06.2006 - 10.2007
Psychology
Titu Maiorescu University
04.2001 -
Certified Human Resources Inspector - Human Resources Management
Professional Training And Development Center of The Labour I
04.2001 -