Nikolai Sukhorukov
SEO-specialist
Toronto,Ontario
Summary
Functional SEO and PPC ad specialist with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy.
Over 4 years of experience driving organic site traffic.
In-depth knowledge of SEO strategies, multiple analytic and tracking tools, report generation. Guides SEO strategy for medium-sized businesses.
SEO Specialist with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
15
15
years of post-secondary education
3
3
Languages
Work History
SEO Specialist
Photographer in Dubai - Kate Grand
Dubai
07.2022 - Current
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
SEO Specialist
BrambligTech
Odesa
09.2021 - 02.2022
- SEO website promotion
- Link building
- Technical tasks for copyrighters, programmers
- Analytics
- Analyzed SEO outreach goals and presented findings to marketing director.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Developed paid client ads for use on diverse social media platforms, achieving average of 1000+ users per ad.
SEO Specialist
Centrix
Dnipro
09.2020 - 02.2022
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Analyzed and audited clients' websites to address performance issues.
- Performed in-depth analysis of new client sites.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Researched and implemented search engine optimization recommendations.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Utilized search engine optimization and emphasized importance of link building.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Developed and implemented quality link-building strategies.
- Collaborated closely with public relations staff to develop outreach campaigns.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Optimized copy and landing pages for search engine marketing purposes.
- Completed keyword research to target clients based on keyword targeting.
SEO Specialist
Wissen UA
Dnipro
03.2020 - 02.2022
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
SEO Specialist
Grizzly
Dnipro
02.2019 - 02.2022
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Developed paid client ads for use on diverse social media platforms, achieving average of 1000+ users per ad.
- Helped clients develop website portals and social media pages to promote businesses.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Education
SEO in 2022 - SEO
Udemy
USA 02.2022 - 02.2022
SEO Specialist - SEO
Internet Marketing School
Dnipro, Ukraine 09.2019 - 12.2019
Master of Science - Telecommunications
Odesa National Polynechnic University
Odesa, Ukraine 09.2009 - 07.2014
High School Diploma -
Secondary School №16
New York, Ukraine 09.1997 - 05.2007
Skills
SEM trend knowledge
Timeline
SEO Specialist
Photographer in Dubai - Kate Grand
07.2022 - Current
SEO in 2022 - SEO
Udemy
02.2022 - 02.2022
SEO Specialist
BrambligTech
09.2021 - 02.2022
SEO Specialist
Centrix
09.2020 - 02.2022
SEO Specialist
Wissen UA
03.2020 - 02.2022
SEO Specialist - SEO
Internet Marketing School
09.2019 - 12.2019
SEO Specialist
Grizzly
02.2019 - 02.2022
Master of Science - Telecommunications
Odesa National Polynechnic University
09.2009 - 07.2014
High School Diploma -
Secondary School №16
09.1997 - 05.2007
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