Ondina Olariu

Company Overview: Alternative Investment Funds Manager

Marketing strategy for financial investment products.

Brand driver leading the process of rebranding for investment products.

• Achievements: research of investor market usage and attitudes; product development process design; development of fundraising marketing toolkits for various investors' categories; rebranding of investment products (in work)
• Oversaw development of traditional and social media marketing campaigns to drive brand equity and customer engagement.

• Company Overview: Construction materials Holding company, with 5 subsidiaries, publicly traded holding on Bucharest Stock Exchange
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
• Marketing & commercial strategy for the holding companies, organizational structure, processes & marketing management

Achievements: 1 company business & development strategy, 3rd year of execution, revenue variation within 10% vs plan, 5 brands constructed and launched, 1 company international development strategy built and submitted for deployment

Company Overview: consultancy company

• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
• Consultancy and training projects implemented for various industries - banking, telecom, food supplements, telco retail, mobility services
• Managed client relationships through regular check-ins and updates on project progress.

Achievements: Business development strategy in implementation (year 1) for 1 client with new line of business bringing additional profitability from year 1; 2 new clients won and onboarded for management consultancy services

Company Overview: Creative & Digital Agency

• Coordinated seamless transitions during account handovers, minimizing disruption to clients'' operations.
• Responsible for all agency accounts in Romania (multiple categories, including digital development)
• Type of accounts: Corporate (large & medium), Medium Size Companies, Entrepreneurship
• Led a team of Client Service Managers to ensure timely delivery of services and solutions.
• Industries: Healthcare, FMCG, Energy, Services, Automotive, Medical
• New business lead
• Negotiated contracts, contributing to overall company revenue targets and profitability goals.

Achievements: Won 2 major local players, delivering: portfolio redesign, packaging redesign, brand positioning, price segmentation and price increase, leading to double digit increase in profitability. Managed merge between brand and digital agency divisions.

• Company Overview: Creative Agency, Shopper Expertise, 120 employees
• High profile regional role, responsible for various global and local accounts in Western Europe, CEE and Romania (+4 industries, multiple categories)
• Local SPOC for WPP Shopper, WPP Health & Wellness Alliance
• Achievements: Successfully managed P&L to drive desired revenue and deliver against high quality standards (+15% yoy growth)
• Leading various size teams, from 8 to 55 people (creative, strategy, CS)
• Coca Cola - launch of the first Coca Cola App in CEE, shopper onboarding
• P&G - loyalty platform development
• BAT - launch of the company marketing CRM - app & web, 4 consecutive years of business growth (>15%), outstanding client evaluations, brand health KPIs increased consistently, client market share increased
• Creative Agency, Shopper Expertise, 120 employees

• Company Overview: Telecom Services
• Role extended into Channel Marketing/ Sales
• Direct impact on market share via regionally tailored integrated marketing programmes
• Set up for the first company channel strategy and execution plan, budget, and measurement system, lead for the sales operations & go to market teams
• Telecom Services

• Company Overview: Telecom Services
• CEO direct report, combining leadership and operational excellence to maximize the opportunities to differentiate in the market
• Change driver with focus on revenue
• Telecom Services

• Company Overview: Telecom Services
• Communication team lead in TTL activities
• Winner of Effie & creative awards established new sales channels for the company
• Telecom Services

• Company Overview: Telecom Services
• Implemented the brand strategy and positioning in ATL communication (B2B, C2B)
• Most successful launch of Mobile Internet
• Telecom Services

• Company Overview: Telecom Services
• Responsible for the retail related tasks in the newly open department in Connex and Vodafone
• Cross functional lead on the Connex to Vodafone rebranding in retail & internal branding (2006)
• Telecom Services

• Built up a marketing department, defined marketing strategy and implemented the awareness phase in brand

• Responsible for PR, internal and external communication activities
• Implementation in fastest growth period