RALUCA CREANGĂ

Use diverse set of UX research tools (MAXQDA, Dedoose, Condens, Qualtrics).

• Established UX best practices within organization, raising awareness of importance of user-focused approach to product development.
• Delivered impactful presentations on key research findings and recommendations, driving stakeholder buy-in for proposed design changes.
• Developed detailed user personas to inform design decisions and improve overall product functionality.
• Championed culture of innovation by staying current with emerging technologies, methodologies, and best practices in UX research.
• Transformed raw data into actionable insights through advanced analysis techniques, enabling informed decision-making around product enhancements and feature prioritization.
• Reduced friction in customer journey by systematically analyzing touchpoints and proposing targeted enhancements based on research findings.
• Managed external vendor relationships to ensure high-quality deliverables aligned with internal standards and project requirements.
• Spearheaded creation of centralized UX research repository, making insights easily accessible for team members throughout organization.
• Collaborated with cross-functional teams to develop seamless, intuitive interfaces for optimal user engagement.
• Increased product adoption rates by creating and executing user-centered research strategies that informed design improvements.
• Enhanced user satisfaction by conducting comprehensive usability testing and implementing data-driven design improvements.
• Influenced product roadmaps with compelling evidence-based arguments that showcased business value of investing in UX improvements.
• Conducted competitive analyses to identify industry trends, informing strategic decision-making around feature prioritization and roadmap planning.
• Streamlined user experiences by identifying pain points through in-depth interviews, surveys, and focus groups.
• Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
• Collaborated with Test Automation Engineers to produce rapid UX iteration via automated diagnostics.

• Mentored junior consultants, helping them enhance their skills and contribute more effectively to projects.
• Prioritized projects and project tasks depending upon key milestones and deadline dates.
• Troubleshot issues by understanding issue, diagnosing root cause and coming up with effective solutions.
• Collaborated with internal teams to develop customized solutions that addressed unique client needs.
• Built strong relationships with clients through consistent communication and proactive problem-solving efforts.
• Increased client satisfaction by providing tailored consulting services and effective problem-solving strategies.
• Developed innovative strategies to address complex business challenges, resulting in increased profitability for clients.
• Identified key areas in need of improvement and implemented plans to rectify issues.
• Exceeded customer requirements with accurate and deliverable solutions.
• Delivered high-quality solutions for clients through comprehensive research and analysis of industry trends.
• Evaluated existing business processes, recommending improvements that led to increased operational efficiency.
• Streamlined project management processes, improving efficiency and reducing overall costs.
• Presented findings and recommendations to executive-level stakeholders, effectively communicating key insights and action plans.
• Facilitated workshops with clients to identify pain points, establish goals, and define actionable steps towards achieving desired outcomes.
• Evaluated clients' needs and created plan of action to provide solutions.
• Gave budget suggestions for projects, outlining financial needs, and forecasting.
• Developed custom solutions based upon clients' strict requirements.
• Assessed needs for projects and made proposals to senior executives.
• Collaborated with teams to define, strategize, and implement marketing and web strategies.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
• Helped meet changing demands by recommending improvements to business systems or procedures.
• Generated reports detailing findings and recommendations.
• Evaluated customer needs and feedback to drive product and service improvements.
• Created and managed project plans, timelines and budgets.
• Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
• Supervising development and testing of all email templates across devices
• Creating in-depth reports about past and ongoing email marketing campaigns
• Creating case studies and reports about state of industry for each client
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

• Set digital marketing strategies using all necessary tools (e.g
• Website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Spearheading digital and mobile strategies for marketing campaigns
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Managing CRM platforms
• Strategizing and creating automated flows for transactional, onboarding, nurturing and lead generation flows
• Performing segmentation, tactical and strategic analyses supporting marketing campaigns
• Managing triggered email campaigns throughout customer lifecycle to maximize sales
• A/B testing on various campaigns to establish most effective copy and design
• Supervising content creation of all emails in terms of design and copywriting
• Supervising development and testing of all email templates across devices
• Creating in-depth reports about past and ongoing email marketing campaigns
• Creating case studies and reports about state of industry for each client
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments
• Coordinated team of 4 CRM Specialists that were directly responding
• Experience working collaboratively with different stakeholders and departments.

• Meet clients to gather information about their requirements and to find out what needs researching, designing for usability testing
• Have awareness of costs and budgets
• Conduct and evaluate qualitative research (interview, content analysis, journaling)
• Perform market and ethnographic research (participant observation, interviews)
• Work closely with cross-functional teams to identify and evaluate research topics
• Plan and implement user research strategies and methodologies
• Advocate research findings to diverse audiences through written and oral presentations
• Perform usability studies with consumers
• Ask questions, gather data, and analyze data
• Use diverse set of UX research tools (MAXQDA, Dedoose, Condens, Qualtrics).

• Set digital marketing strategies using all necessary tools (e.g
• Website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Spearheading digital and mobile strategies for marketing campaigns
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Managing CRM platforms
• Strategizing and creating automated flows for transactional, onboarding, nurturing and lead generation flows
• Performing segmentation, tactical and strategic analyses supporting marketing campaigns
• Managing triggered email campaigns throughout customer lifecycle to maximize sales
• A/B testing on various campaigns to establish most effective copy and design
• Supervising content creation of all emails in terms of design and copywriting
• Supervising development and testing of all email templates across devices
• Creating in-depth reports about past and ongoing email marketing campaigns
• Creating case studies and reports about state of industry for each client
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments
• Experience working collaboratively with different stakeholders and departments.

• Set digital marketing strategies using all necessary tools (e.g
• Website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Spearheading digital and mobile strategies for marketing campaigns
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Managing CRM platforms
• Strategizing and creating automated flows for transactional, onboarding, nurturing and lead generation flows
• Performing segmentation, tactical and strategic analyses supporting marketing campaigns
• Managing triggered email campaigns throughout customer lifecycle to maximize sales
• A/B testing on various campaigns to establish most effective copy and design
• Supervising content creation of all emails in terms of design and copywriting
• Supervising development and testing of all email templates across devices
• Creating in-depth reports about past and ongoing email marketing campaigns
• Creating case studies and reports about state of industry for each client
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments
• Experience working collaboratively with different stakeholders and departments.

Managing 3 editorial sections - Festivals, Exhibitions, Other Events
Creating the editorial strategy
Researching for subjectsCreating content each editorial section
Created in-depth reports about the performance of each section
Created weekly newsletters for each section
Managed the company social media account