Raluca Popescu

Sales Growth – Consistently exceeded annual sales targets by 20%+, leveraging customized up-selling and cross-selling strategies.

Cost Reduction Initiatives – Optimized payment terms, introduced an innovative low-cost packaging system for Carrefour, and implemented a small order fee across all clients, improving profitability.

Revenue Protection – Strategically prevented direct sales outsourcing at Profi, maintaining control and strengthening business partnerships.

• Acquired new clients through strategic sales initiatives, onboarding Rotterom, Daas, and local agencies, driving additional revenue streams.
• Elevated Penny to a strategic partnership – Transformed the company into Penny’s primary supplier, managing store openings and leading a 19-member dedicated team.
• Won major tenders with Profi, Carrefour, Penny, and Heineken, securing long-term partnerships and high-value contracts.
• Led negotiations on pricing structures, payment terms, and order fulfillment strategies, optimizing company revenue.
• International Innovation Implementation – Spearheaded projects that were later adopted by Kaufland Germany, OMV Austria, Mars UK, and Philip Morris Slovenia as strategic models.
• Collaborated with design and project teams to develop new products for Carrefour, Penny, OMV, Profi, Mars, and Lidl, from concept to execution.
• Implemented merchandising strategies that increased impulse purchases and strengthened shelf presence.
• Facilitated supplier listings in Poland’s distribution center, handling documentation and securing advantageous trade terms.

✔️ Developing and executing high-impact B2B sales strategies.
✔️ Strengthening long-term partnerships with key clients.
✔️ Driving business expansion in FMCG & retail sectors.
✔️ Leading cross-functional teams and implementing large-scale initiatives.
✔️Identifying growth opportunities and streamlining operations.

I believe that behind every successful deal, campaign, or negotiation, there’s a strong relationship—and that’s my focus. Understanding clients, anticipating their needs, and delivering solutions that make an impact.

I thrive on problem-solving, innovation, and leadership, and I’m always looking for ways to challenge the status quo. Whether it's winning a major contract, turning an obstacle into a success, or leading a project that changes the game, I bring passion, dedication, and a strategic mindset to everything I do.

• I successfully managed a portfolio of 30+ key clients, building strong, trust-based relationships and increasing client retention.
• By truly understanding each client’s needs, I developed personalized strategies that not only improved customer satisfaction but also drove revenue growth.
• I played a key role in expanding our client base, bringing in Rotterom, Daas, and key local agencies, unlocking new opportunities and driving business growth.
• I took the lead in contract negotiations, closing deals worth over €1.5M annually, always ensuring long-term, mutually beneficial partnerships.
• Working closely with procurement, marketing, and customer support teams, I made sure our clients had an outstanding experience at every touchpoint.
• I proactively addressed concerns and resolved escalated issues, preventing client churn and strengthening relationships along the way.
• By keeping a close eye on client needs, I identified upsell and cross-sell opportunities, helping both the business and our customers grow.

As a Customer Support Team Lead, I focus on training, guiding, and developing my team ( 5 persons ) while ensuring smooth collaboration with the Sales and Factory. My goal was to maintain high customer satisfaction and optimize daily operations efficiently.

A key part of my role is training colleagues on the ERP system and Accounts Receivable processes, ensuring they can navigate them confidently.

My responsibilities include order processing, invoice management, credit orders, price control, forecasting, and stock accuracy. I also handle customer inquiries, complaints, and logistics coordination to maintain high service standards.