Summary
Overview
Work History
Education
Skills
Timeline
Generic

Robert Longhurst

C-Level Executive
Horsham

Summary

Proven leader in driving rapid revenue growth and strategic process implementation. Excelled in new business development and management, showcasing a robust blend of hard and soft skills. Achieved notable client retention and revenue milestones, demonstrating a results-driven approach with a focus on continuous improvement and strategic market expansion.

Overview

15
15
years of professional experience

Work History

Group Chief Commercial Officer

EveryMatrix
11.2023 - Current

Managing Director

Sportingtech
07.2022 - 10.2023

* Rapid Revenue Growth

* Process Improvement

* New Business Development

* Business-to-Business (B2B)

* Management

Chief Commercial Officer

Pronet Gaming
09.2019 - 07.2022

Pronet Gaming offers a next generation platform that delivers the gaming experience of the future. Armed with market-specific online sportsbook, casino and retail solutions, it combines a technology-led approach with vast industry know-how to provide clients with a rapid and reliable service tailored to their needs. Its casino portfolio features more than 6,000 of the world’s best slots from the industry’s leading suppliers, whilst its sportsbook solution promises thousands of betting markets on more than 35,000 live events across 65 sports. Its fully-managed omni-channel retail arm is built to power land-based estates and can connect seamlessly to any online operation to ensure full customization.

Founded in 1996, the company recently expanded its commercial operations to sharpen its focus on markets in Africa and Asia. With bases in London, Johannesburg, and Singapore, as well as development centres in Ukraine, Bulgaria and Malta, Pronet Gaming’s team is passionate about changing the industry.

Commercial Director

SBTech
06.2017 - 09.2019

Established in 2007, SBTech in an industry-leading provider of interactive Sportsbetting solutions and services to top gaming operators in traditional and regulated markets across online, mobile and land-based channels.

The complete offering includes an innovative, dynamic and highly customized suite of turnkey and fully managed solutions. Our industry-leading sportsbook, award-winning in-play betting platform, comprehensive eGaming platform and premium casino and live casino gaming content, deliver an unparalleled unique gaming experience!

Our cutting-edge live betting platform covers 60,000+ monthly unique events, over 25,000 monthly live in-play events and offers 2,000+ proprietary bet markets on more than 60 different sport types. The platform features a state-of-the-art visualization center, a high-quality live streaming display and multiple cash-out and Fast Market offerings.

The fully comprehensive Chameleon360 eGaming platform includes an advanced management system, a powerful CMS, robust and flexible payment gateway integration's and reporting and dashboard features.

SBTech has become a global market leader, powering over 80 customers worldwide and supporting operations in numerous regulated markets such as UK, Ireland, Italy, Belgium, Spain, Romania, Portugal, Czech Republic, Denmark, Mexico, Argentina, Malta, Philippines, Poland, Croatia, Hungary, Serbia, Slovakia and many more.

The combination SBTech’s experience in regulated markets, extensive industry knowledge and an ever increasing portfolio of new partners, proves SBTech to be the number one choice for Sportsbetting success!

Business Development Manager (contract)

Sporting Solutions
01.2017 - 06.2017

Sporting Solutions provides data services and customizable trading tools to the global sports betting industry.

International Business Development Manager - providing Sportsbooks with pricing and trading tools across the globe.

Owner/CEO

Farrell Longhurst Ltd.
06.2009 - 04.2014

Farrell Longhurst Ltd. is a human capital acquisition company who specialise in executive search processes and introducing the best talent in the Banking & Finance industry to their clients.

Primary Function:

• Direct liaison with client Board of Directors and C-Level staff for specific project and business requirements enabling outstanding service delivery.
• Design, implement and execute a business plan in line with stated targets/objectives, taking full responsibility for deliverables, including sales and costing forecasts.
• RFP/RFT proposals, realizing the use of requirements analysis. Inclusion of negotiations, core capabilities and costing analysis.
• Full competitor analysis, using tools i.e. S.W.O.T and SCRS.
• Complete budgetary control of all business activity.
• Financial Reporting and business analytics, including the use of Sage accounting software.
• Prepare and conduct monthly staff interactive training on sales techniques and current market conditions / role availability.

Achievements of note;
• Successfully planned, built and implemented all aspects of the functional business to control and budget over MYR5,000,000 (GBP1,000,000) of annual revenue, whilst keeping costs to a minimum, allowing for reinvestment.
• Achieved 100% client retention in very highly competitive market conditions, on both a retained and contingent basis, through use of key account management expertise and high level relationship management skills.
• Introduced a ‘book of talent’ to select clients, encompassing full position and package details to outline and compare top financial institutions.
• Recruited 14 members of staff to FL across 3 offices, able to maintain staff retention rates at 90%+ through careful man management and regular employee reviews and mentoring.
• Successfully negotiated a deal with a renowned international recruitment agency for share sale agreement, allowing international expansion.

Seed Investor

RDA Asia
06.2009 - 06.2013

RDA Asia is a boutique Oil and Gas Executive Search and contracting firm based in Kuala Lumpur with offices in Singapore and representatives throughout the Asia Pacific region.

• Design, Plan and implement the core business model and strategy in line with business owner (s) required mission objective, driving revenue growth.
• Consult with the company owners and directors offering advice for continual business development and highlight key strategic targets with suggestions for full organizational processes improvement and solution assessment.
• Advise on day-to-day control of the business and potential business opportunities in the market using specific business analysis tools e.g HEPTALYSIS, MOST.
• Adherence to requisite EPF and SOCSO legislation (Malaysian financial requirement).
• Individual staff/management tutorials and target setting sessions.

Education

Bachelor of Science - International Banking, Finance, Economics

School of Economics And Political Science
London, England, United Kingdom
04.2001 -

Skills

    Rapid Revenue Growth

    Process Implementation

    New Business Development

    Strategy

    Management

Timeline

Group Chief Commercial Officer

EveryMatrix
11.2023 - Current

Managing Director

Sportingtech
07.2022 - 10.2023

Chief Commercial Officer

Pronet Gaming
09.2019 - 07.2022

Commercial Director

SBTech
06.2017 - 09.2019

Business Development Manager (contract)

Sporting Solutions
01.2017 - 06.2017

Owner/CEO

Farrell Longhurst Ltd.
06.2009 - 04.2014

Seed Investor

RDA Asia
06.2009 - 06.2013

Bachelor of Science - International Banking, Finance, Economics

School of Economics And Political Science
04.2001 -
Robert LonghurstC-Level Executive