SABINA NATIS
BUCURESTI
Summary
Strategic Commercial Performance & Analytics leader driving revenue growth and margin optimisation through KPI management and ROI analysis. Translates complex data into actionable insights for pricing, campaign, and portfolio decisions. Partners with Commercial and Finance teams to enhance forecasting accuracy and optimise performance, delivering sustainable business growth across multi-market environments.
Overview
15
15
years of professional experience
Work History
Team Lead Marketplace RO & BG
Dante International | Fashion Days
2024.03 - Current
- Owned commercial performance framework across RO & BG, tracking KPIs including revenue, margin, price index, ROI, and campaign participation.
- Increased marketplace contribution to 20% of total company revenue within 18 months by identifying growth levers through performance and trend analysis.
- Delivered +15% revenue and margin vs. targets for two consecutive quarters through pricing optimization, portfolio analysis, and ROI‑driven campaign planning.
- Conducted seller and category performance analysis to identify growth potential, underperformance drivers, and prioritize high‑ROI actions.
- Led price index and competitiveness analysis, supporting pricing and promotional decisions that improved conversion and category performance.
- Analyzed campaign effectiveness, increasing partner participation to 90% and improving incremental sales uplift.
- Partnered with Finance and Commercial leadership on forecasting, performance reviews, and target setting, providing data‑backed insights for decision‑making.
Business Unit Manager
Dante International | Fashion Days
2023.01 - 2024.02
- Owned end‑to‑end commercial performance of the business unit, monitoring KPIs across sales, margin, sell‑through, stock efficiency, and ROI.
- Led monthly performance reviews, analyzing variances vs. targets and defining corrective commercial actions.
- Conducted pricing and margin analysis to improve competitiveness and profitability.
- Analyzed sales trends and customer behavior to optimize assortment strategy and forecast accuracy.
- Partnered with Finance on budgeting and forecasting, ensuring alignment between commercial plans and financial outcomes.
Senior Buyer
Dante International | Fashion Days
2018.07 - 2023.01
- Managed commercial performance of assigned categories with ownership of sales, margin, stock, and markdown KPIs.
- Used performance analysis to forecast demand, plan buys, and improve sell‑through while reducing overstock.
- Conducted price positioning and competitiveness analysis to maximize margin and market relevance.
- Evaluated campaign ROI and promotional effectiveness to inform future planning.
- Analyzed supplier performance to identify growth opportunities and commercial risks.
Store Manager
Michael Kors
2017.01 - 2018.07
Supervisor
Michael Kors
2015.08 - 2017.01
Section Manager
Massimo Dutti
2013.10 - 2015.08
Sales Representative
Automobile Bavaria
2011.10 - 2013.09
Education
Bachelor of Business Administration - Faculty of Economy and Business Management
Babes-Bolyai University
Cluj Napoca2011-01
Skills
- KPI Framework Design & Performance Tracking
- Revenue, Margin & Profitability Analysis
- Sales Performance & Growth Diagnostics
- ROI & Campaign Effectiveness Analysis
- Pricing Strategy & Price Index Analysis
- Forecasting, Budgeting & Target Setting
- Portfolio, Category & Seller Performance Analysis
- Data‑Driven Decision Support for Leadership
Languages
English
Advanced
C1
Timeline
Team Lead Marketplace RO & BG
Dante International | Fashion Days
2024.03 - Current
Business Unit Manager
Dante International | Fashion Days
2023.01 - 2024.02
Senior Buyer
Dante International | Fashion Days
2018.07 - 2023.01
Store Manager
Michael Kors
2017.01 - 2018.07
Supervisor
Michael Kors
2015.08 - 2017.01
Section Manager
Massimo Dutti
2013.10 - 2015.08
Sales Representative
Automobile Bavaria
2011.10 - 2013.09
Bachelor of Business Administration - Faculty of Economy and Business Management
Babes-Bolyai University