Teodora Dumitrescu

• Led data-driven initiatives to enhance marketing strategies, resulting in improved campaign effectiveness and client satisfaction.
• Developed advanced analytical models using R and Python, which streamlined reporting processes and improved accuracy.
• Collaborated with cross-functional teams to identify business trends, enabling proactive adjustments to strategies and operations.
• Mentored 2 junior analysts, fostering skill development and enhancing team performance through knowledge sharing and best practices.
• Conducted comprehensive data analyses (like MMM), generating actionable insights that supported strategic decision-making across various departments.
• Utilized data visualization tools to present findings clearly, facilitating stakeholder engagement and informed decision-making.
• Implemented process improvements that increased operational efficiency, reducing data processing time and enhancing reporting accuracy.

• Analyzed complex datasets to extract actionable insights, enhancing decision-making processes across multiple departments.
• Developed and automated reporting tools, streamlining data visualization that improved stakeholder engagement and understanding.
• Collaborated with cross-functional teams to identify trends and patterns, driving strategic recommendations that influenced business strategies.
• Implemented data quality checks, ensuring accuracy and reliability of analysis, which supported operational efficiency initiatives.

• Managed scheduling and logistics for meetings and events, enhancing organizational efficiency and improving time management.
• Assisted in the preparation of reports and correspondence, ensuring accuracy and timely distribution to relevant stakeholders.

• Implemented and coordinated online marketing campaigns, monitoring their performance and return on investment (on Google Ads (Search Network, Display, Remarketing and YouTube) and Facebook and Instagram)
• Monitored the optimization process of the assigned campaigns to achieve the objectives and to ensure the profitability of the approved budget
• Provided recommendations for keyword opportunities and targeted in accordance with client goals
• Optimized bids, keywords, text ads and image ads to improve campaign performance
• Ensured delivery of all campaign applications on time and maximized impact of digital marketing spending
• Generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Conducted keyword research and proposed implementations accordingly

- internship carried out within the project "Entrepreneurial High School - Open Gates to the Future" organized by the association "Danube Youth Alliance"

• Assisted customers in locating and selecting books, enhancing their shopping experience and fostering a welcoming atmosphere.
• Managed inventory by restocking shelves and organizing displays, ensuring optimal product availability and presentation.