

Commercial leader with 20+ years of experience leading B2B sales teams across automotive, mobility, logistics, telecommunications, and technology. Proven track record of managing teams of up to 10 people, exceeding sales targets (120%+), driving business growth, and developing strategic client relationships. Experienced in commercial strategy, business development, and enterprise sales. Certified SPIN Selling Coach with international sales leadership experience.
· Drove new business strategy and market expansion, acquiring 300+ new corporate customers (2018–2026), including major international clients such as BAT, Philip Morris, Pepsico, Heineken, E.on.
· Consistently exceeded commercial objectives, delivering 120%+ of sales targets over an eight-year period.
· Built the New Business department from the ground up, recruiting, coaching and leading a high-performing team of 5 sales professionals across Bucharest and Cluj.
· Led strategic acquisition projects and negotiated high-value contracts with national and international corporate customers.
· Coordinated cross-border sales initiatives, contributing to the acquisition and retention of global fleet accounts.
· Improved sales forecasting and commercial planning through disciplined pipeline management and CRM governance.
· Selected as SPIN Selling Certified Coach, delivering sales training and coaching programs across multiple European markets.
· Member of the Digital Backbone transformation team, contributing to the implementation of the company's new CRM and digital sales processes.
Key Achievements
· 300+ new customers acquired.
· 120%+ target achievement (2018–2026).
· Built and developed a high-performing sales team from inception.
Toyota Romania – Fleet Sales Strategy, Dealer Support, and Key Account Management
· Developed and executed Toyota Romania's national fleet sales strategy, achieving 130% of annual sales targets.
· Managed strategic fleet accounts generating approximately 20% of Toyota Romania's annual vehicle sales.
· Successfully launched the Toyota All Inclusive operational leasing solution in partnership with ALD Romania, expanding Toyota's mobility offering.
· Managed national fleet sales budgets, incentive programs and dealer performance across the country.
· Defined sales targets for dealer partners based on market analysis and business potential.
· Served as Acting National Sales Director during maternity leave (September 2014 – April 2015), leading the national sales organization and ensuring business continuity.
· Key Achievements
· 130% of annual target achieved.
· Managed accounts representing 20% of national vehicle sales.
· Successfully launched a new operational leasing product.
Key achievements:
Key achievements:
Key achievements: