Vlad Bratan
Bucharest
Summary
I am a results-driven professional, committed to excellence with a dynamic and fast learner mindset. Highly organized and a natural solution seeker, known for excellent communication skills and a disruptive, consumer-centric approach.
I bring a broad skill set, with the ability to plan and manage territories effectively, while maintaining and developing relationships with existing and new customers through ethical sales methods and consistent high-level customer service. I possess a strong team spirit, am deadline-oriented, and thrive in demanding sales environments.
Attitude that drives success
Strong account management and relationship-building skills
Excellent communication and listening abilities
Highly self-motivated
Adaptability to achieve goals in changing and challenging environments
Overview
17
17
years of professional experience
3
3
Languages
Work History
Business Builder / Trade Activation Executive
Philip Morris
9 2018 - Current
- Considering national commercial plan and objectives analyze allocated territory (based on consumer and retail profile) and identify problems and opportunities related to Philip Morris brands performance; In line with identified problems and opportunities, allocate available resources and set targets to improve Philip Morris brands performance in your territory; Aligning route plan with national commercial objectives and activities, define and implement specific actions to improve Philip Morris brands performance in your territory and efficiency; Executes in field activities following the route plan and optimizing time with opportunities; Monitor the performance and propose improvement actions of service providers on Consumer Engagement, Merchandising activities and Distribution; Collects, consolidates and communicates internally relevant information related to business and public information about competition; Monitors activities and measures achieved result versus set objectives/KPIs, and sets proper actions/targets for the following period to increase efficiency
iQOS Channel Developer
Philip Morris
2018.06 - 2018.09
- Manage the Reduced Risk Products business in the allocated Territory by planning, execution and evaluation of the activities related to IQOS product, in order to maximize conversion and grow IQOS share; Defines Territory Activation plan, aligned with National Reduced Risk Products plan and objectives; Defining Targets: people and activation targets by maximizing the resource allocation; Plans and prioritizes activities to achieve Territory objectives and maximize return of the investment; Manage the service providers: team of 10 iQOS Coaches; Executes activities following the National Reduced Risk Products plan, optimizing available tools with local opportunities; Monitors activities and measures achieved results versus set objectives/KPIs and sets proper actions/targets for the following period accordingly; Collects relevant information related to the business, activities efficiency and competition, consolidates information and communicates internally.
iQOS Master Coach
Philip Morris
2018.03 - 2018.05
- Ensure the growth and long time conversion on the local market for the newest reduced-risk products from PMI - IQOS; Designing and implementing a strategic sales plan that expands company's customer base and ensure its strong presence; Managing recruiting, objectives setting, coaching and performance monitoring of IQOS Coaches; Strong collaboration with the business unit manager to ensure the flawless growth of RRP as compared to combustible cigarettes;
iQOS Coach Leader
Philip Morris
2017.04 - 2018.04
- Identify, propose and activate new opportunities: B2B & B2C; Engage with business decision makers and consumers for awareness and education; Build communication and deployment plans agreed with the decision makers; Deploy various initiatives and actions (seminars, product training, presentations, round table, one-to-one interactions) in order to educate and influence consumers decision; Act as a consultant for potential consumers and existing ones, including direct sales; Enhance the Premium positioning of the Brand by delivering exceptional communication on product benefits and innovation; Create and maintain long term partnership with key decision makers and consumers.
Medical Sales Representative
Regina Maria
2014.01 - 2017.03
- Promote their company's products to doctors; growing and developing existing clients; generating new business; build strong relationships with medical staff; plan work schedules with other sales team members; provide an after-sales service; meet sales targets; check competitors' products and prices; keep records of sales and customers; report information back to head office about clients' needs.
Key Account Manager
GRAL Medical
2008.09 - 2014.06
- Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients; responsible for the development and achievement of sales through the direct sales channel; focusing on growing and developing existing clients, together with generating new business
Telesales
Sodexo
2007.01 - 2008.01
- To contact potential customers and present Sodexo products and services in order to maximize sales; to carry out market research to identify new markets and business opportunities; to interface with clients and to support the business development & salesteam; to provide administrative support as required; documenting interactions with prospects and customers accurately in the company's CRM platform.
Education
Master's degree - International Marketing
ASE
Bachelor's degree - Business Administration
University of Bucharest
Skills
Operations Management
Team Collaboration
Relationship Building
Goal Setting
Task Prioritization
Attention to Detail
Active Listening
Organizational Skills
Time management abilities
Business Analysis
Problem-solving abilities
Written Communication
Multitasking Abilities
Driving License
B, 06/03/2008
Timeline
iQOS Channel Developer
Philip Morris
2018.06 - 2018.09
iQOS Master Coach
Philip Morris
2018.03 - 2018.05
iQOS Coach Leader
Philip Morris
2017.04 - 2018.04
Medical Sales Representative
Regina Maria
2014.01 - 2017.03
Key Account Manager
GRAL Medical
2008.09 - 2014.06
Telesales
Sodexo
2007.01 - 2008.01
Business Builder / Trade Activation Executive
Philip Morris
9 2018 - Current
Master's degree - International Marketing
ASE
Bachelor's degree - Business Administration
University of Bucharest
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