Vlad Stoiculescu

• Responsible for creating the general strategy and supervising the execution regional marketing campaigns, for driving brand growth and customer acquisition across multiple markets for OptiComm.AI, the intelligent automation platform. Additionally, I have taken over the role of head of product for OptiComm.AI and that of an AI-native product marketer.
• I have grown the company from a simple idea to the most visible company in its domain. The website had a monthly increase of 20% in terms of traffic and leads for the first 8 months. In terms of awareness, the company was virtually unknown and now it has more than 55 relevant press apparitions, both in the CEE region and beyond.
• Implemented data-driven decision-making processes to guide innovative marketing strategies.
• Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
• Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
• Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.

• I handled marketing operations for the European branch of ITGlobers, covering lead generation through gated content and ad campaigns, as well as content and events.
• I created five ebooks and countless landing pages as well as lead two lead generation campaigns. A 50% increase in leads was measuraed during this period.
• As part of my attributions I also oversaw the AI division of the European branch, an AI division that soon turned into its own company - OptiComm.AI.
• Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.

• My job with VTEX Romania involves B2B content, marketing strategy, performance marketing, and ABM for Central and Eastern Europe, as well as participating to industry events and to product marketing sprints.
• Furthermore, I got involved in training and instructional design, from internships to actual ecommerce courses (for Politehnica Bucharest), as part of a PQL strategy.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
• Used online and offline marketing to generate leads, increase visibility and drive sales growth.
• Planned and executed internal and external marketing events.
• Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

• Designing specialized pieces of content (whitepapers, brochures, website content, blog posts) on cybersecurity, for the B2B OEM market.
• Proved successful working within tight deadlines and a fast-paced environment.

• Content marketing strategy (Romanian, English, and French), SEO, and promotion strategy, e-mail marketing, social media, analytics, and marketing automation (individual and through Hubspot).
• Awards & event organization, as well as analyst firm contact (HFS, Forrester). Instructional design (training and onboarding films and procedures), business development, and product marketing.
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Managed cross-functional teams to successfully execute product launches and promotional events.

• I managed marketing and content strategy, along with industry specific materials, from newsletters to landing pages, banners, and e-mail campaigns to blog articles, videos, interactive materials, and whitepapers.
• Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
• Onboarded new team members and coached personnel in marketing tasks.
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Boosted lead generation through the creation of engaging content for social media platforms.

• For more than three years, I was a senior copywriter and planner for both ATL & BTL projects, but also for digital ones and agency pitches.
• My main accounts were Nestlé, Ferrero-Rocher, Henkel, Ursus Breweries, Beiersdorf (Nivea), Arçelik A.S., Lidl, and Alexandrion Grup.
• Selected high-quality photos and videos to complement written copy.
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
• Conducted research to identify audience demographics, incorporating collected data into future copy.
• Improved email open rates through attention-grabbing subject lines and concise, relevant content.
• Developed persuasive sales copy that led to higher conversion rates on various platforms.
• Reviewed and edited final copy for accuracy and to correct grammar errors.

• For more than three years, I developed ATL, BTL, event and online materials, along with campaigns for the Vodafone, BAT (British American Tobacco), P&G, Opel, Bancpost, Chevrolet, Mercedes, and eMAG accounts.
• During this period I received several digital awards and nominations. My work was also presented for several awards and won a honorable mention.
• Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
• Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.

• I worked on the concepts and execution of several ATL and BTL works for the Germanos, Cosmote, Cadbury, Henkel and Coface Romania accounts.

• I was involved in accounts such as IKEA, Cosmote, Milli Petrom, Baneasa Shopping City and WWF. Several commercials were actually featured in real campaigns.

I was a PR executive for Business Network Center, one of the first political PR agencies in the region.