Vlad Voinea
Manager CRM
Bucharest
Summary
Quick-thinking Supervisor recognized for success in guiding teams and boosting performance. Practical problem-solver with excellent issue and conflict resolution skills to drive team and organizational success. Blending holistic view with careful execution, while considering business and customer needs alongside system limitations.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Manager CRM
Philip Morris International
2022.10 - Current
- Led a team of three, delivering guidance and support to all members, ensuring they possess the essential resources and skills necessary for success in their respective roles.
- Focused on harmonizing communication strategies, ensuring optimal type and frequency of user communications while balancing diverse needs of various business departments which increased OR by 5%.
- Continuously monitored messaging approaches, employing A/B testing methods as one example of execution, while also ensuring ongoing improvements based on KPI monitoring and segmentation of the database.
- Established strong relationships with key stakeholders through regular communication and feedback sessions, promoting a customer-centric culture within the organization & ensuring seamless collaboration between departments.
E-commerce & Subscription Executive
Philip Morris International
2018.02 - 2022.09
- Led major developments on iqos.ro (e.g integration with a loyalty program, website reskin, upgrading the way of communication with a reseller from a CSV model to an API one) which helped to triple the amount of monthly e-commerce orders
- Contributed in framing the scope of each platform in PMI's digital ecosystem - how can an online shop, a subscription website and a loyalty program not just coexist, but amplify each other, and create a coherent customer journey
- Bridged the communication between business and technical needs and the customer voice
- Codeveloped a subscription platform in terms of value-proposition, UI and after-sales processes (customer support flows, transactional emails, payments management), and doubled the subscriber base
- Responsible for transforming business objectives for 2 e-commerce platforms in user stories and led their implementation (from ideation to hypercare), while also managing the backlog for both online stores
- Established the priority of multiple developments and bugs under the pressure of time and budget constraints and ensured deliverables' quality before going live by creating and performing UATs
- Supervised releases from the initiation phase, planning, execution and closure.
Digital Marketing Intern
Philip Morris International
2017.07 - 2017.12
- Worked on a prototype aimed at helping adult smokers to fully quit smoking or switch to IQOS
- The project consisted of an app which would have had personalized journeys, in which the users would be offered advice, incentives and asked for feedback, all in a gamified, engaging manner to help them build a new habit.
Education
International Business and Economics, Bachelor Degree -
Bucharest University of Economic Studies
Bucharest, B 2015.10 - 2018.05
Skills
Project Planning
undefinedProjects
INCHALLENGE 2018, Was part of the 30 Inkompass interns selected globally to take part in a business case challenge that took place in Lausanne, and placed 3rd with my team. The challenge theme was how can PMI leverage on digitalization to enhance the supply chain responsiveness. L'Oreal Brandstorm 2017, Qualified for the national phase of Brandstorm. The challenge consisted in creating a new product depending on the insights provided and defining the go-to market strategy.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Company CultureFlexible work hoursWork from home optionPersonal development programsWork-life balanceCareer advancementTimeline
Manager CRM
Philip Morris International
2022.10 - Current
E-commerce & Subscription Executive
Philip Morris International
2018.02 - 2022.09
Digital Marketing Intern
Philip Morris International
2017.07 - 2017.12
International Business and Economics, Bachelor Degree -
Bucharest University of Economic Studies
2015.10 - 2018.05
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