Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Zoltan Sylveszter

Feleacu,2

Summary

Accomplished board director with 10+ year of experience leading and advising organizations in retail, food and beverages sector. Proven track record of strategic planning, financial management, and governance oversight resulting in increased profitability, improved stakeholder engagement and surpassed business objectives. Skilled communicator and collaborator able to build strong relationship with diverse stakeholders and facilitate effective decision-making, a visionary leader committed to driving innovation and long-term growth.

Overview

20
20
years of professional experience

Work History

Board-director

SC PROFI ROM FOOD SRL
Timisoara
08.2010 - 06.2023

Profi has emerged as a highly dynamic enterprise, achieving remarkable growth over the past 13 years. It has transformed into one of the nation's largest companies, boasting a vast network of more than 1,700 stores. With a workforce of 28,000 dedicated employees, Profi has achieved a substantial annual turnover exceeding EUR 2.4 billion.

Chief Compliance Officer 2020-2023

Since 2020, have provided practical support to managers and directors across nine departments within the company. Subsequently, assumed responsibility for establishing the Corporate Purchasing and Internal Audit departments.

Supervised a team of ten direct reports, overseeing the management and coordination of over 140 employees.

  • Oversaw and conduct internal investigations into compliance violations or allegations of misconduct. Successfully implemented comprehensive compliance program across all departments. Led implementation of risk-based approach to compliance monitoring.
  • In 2022, Corporate Purchasing department successfully negotiated and renegotiated contracts exceeding total value of EUR 450 million, leading to substantial cost savings of over EUR 6 million.
  • Developed positive relationships with regulatory authorities, engaging in open and transparent communication, facilitating inspections or audits, and ensuring compliance with regulatory expectations During these years represented company in different professional organizations: AMRCR, AMCHAM, ARM.
  • Establishment and optimization of teams and processes for stock control have enabled effective management of more than 1,500 inventories, effectively overseeing loss budget exceeding EUR 70 million.
  • In collaboration with security firms, new security strategy was implemented, resulting in significant reduction of unknown losses and security costs. This achievement was accomplished by integrating all of company's 1,700 stores into video monitoring dispatchers.

Chief Commercial Officer 2019-2020

Appointed with a mandate to ignite company growth and drive immediate positive change, provided strategic and operational leadership for the Purchasing, Marketing, Pricing, and Planogram teams, aligning their efforts with the company's overarching business goals.

Supervised a team of six direct reports, overseeing the management and coordination of over 150 employees.

  • Develop and manage strategic marketing and sales plans and forecasts for defining commercial path to aggressive growth and profitability of company, achieving 20+ % increase of margin value.
  • Ensured effective control of marketing results, maintaining achievement of objectives within designated targets and budgets. This contributed to company's substantial revenue growth, increasing from 1.3 billion in 2018 to 2 billion in 2020.
  • Communicate company's commercial strategy internally and externally so that all employees, partners and stakeholders understand strategic plan and how it carries out company's overall goals.
  • Spearheaded development of comprehensive marketing and sales strategy, encompassing brand and product development, as well as pricing strategies. Notably, focused on successful management of over 50 private label products, ensuring their strategic positioning, market competitiveness, and profitability.

Chief Operations Officer 2015-2019

Promoted to hold full P&L accountability for 1.100 stores and was responsible for full operational control of a large retail chain. Created innovative techniques to increase productivity of store operations and generate income.

Supervised a team of twelve direct reports, overseeing the management and coordination of over 19000 employees.

  • Formulated strategic plans to drive future success of organization, encompassing short, intermediate, and long-term objectives. Through development of operational efficiencies, change management initiatives, and identification of technology needs, instrumental progress was made in attaining company's goals and objectives. Notably, achieved remarkable annual increases in turnover ranging from 22% to 38%.
  • Took active leadership and managerial responsibility in overseeing and monitoring projects and committees associated with operations. Ensured effective project management, facilitated efficient committee processes, and maintained vigilant focus on operational excellence.
  • By establishing dynamic and responsive team, fostered culture of excellence that led to consistent growth in profitable retail operations and revenue generation. This concerted effort resulted in remarkable increase in market share, surging from 5.6% in 2015 to impressive 11% by 2019.
  • Led highly skilled cross-functional team in successfully launching over 800 new stores and revitalizing more than 300 existing stores within span of five years. This strategic initiative significantly expanded company's retail footprint and enhanced overall customer experience.

Loss Prevention Director 2013-2015

Implemented a strategic consolidation of multiple departments, resulting in the creation of a new organizational structure dedicated to safety and security management. This restructuring aimed to enhance the company's credibility, foster trust, and showcase expertise in effectively identifying and mitigating risks and losses across the organization.

New store opening director 2011-1013

Provided comprehensive oversight throughout the entire process of planning, developing, and executing new store openings. Successfully managed the timely and within-budget launch of over 250 new stores, as well as the revitalization of more than 100 existing stores. These endeavors were executed with precision, enabling the achievement of sales goals and profitability targets set by the company.

Regional Director

SC CARREFOUR SA
Cluj-Napoca
01.2006 - 08.2011

As regional operating director, successfully coordinated and expanded network of 10 supermarket stores located in northern region of country. This accomplishment encompasses both pre and post-acquisition by Carrefour, highlighting ability to manage and drive growth in supermarket sector.

Area Sales Manager

SC HEINEKEN SA
Cluj-Napoca
01.2003 - 12.2005

Forged collaborative relationships with vendors, fostering effective partnerships focused on capitalizing on emerging and sustainable sales opportunities. Through these alliances, maximized potential for growth, identified new market trends, and capitalized on sales strategies that aligned with evolving consumer demands.

Education

Bachelor of Science - Tourism And Commercial Management

Dimitrie Cantemir University
Cluj-Napoca, Romania
07.1999

Skills

  • Strategic planing and forecasting
  • Positive future thinking
  • Business acumen
  • Financial acumen
  • Analytical
  • Revenue generating initiatives
  • Cost-saving initiatives
  • Leadership and communication
  • Governance and compliance
  • Ethical and legal awareness

Languages

Hungarian, Romanian
Native language
English
Advanced
C1

Timeline

Board-director

SC PROFI ROM FOOD SRL
08.2010 - 06.2023

Regional Director

SC CARREFOUR SA
01.2006 - 08.2011

Area Sales Manager

SC HEINEKEN SA
01.2003 - 12.2005

Bachelor of Science - Tourism And Commercial Management

Dimitrie Cantemir University
Zoltan Sylveszter