Adriana Cazacu
Bucuresti
Summary
Diligent Techinical Senior Product Manager offering 10 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
4
4
Languages
Work History
Product Manager Fulfilment
Emag Technologies SA
Bucharest, Bucuresti
09.2024 - Current
- Developed and executed product vision and strategy, enhancing customer journeys and aligning business objectives with seller needs
- Designed customer journey frameworks and improved marketplace operations and processes with new digital models
- Led initiatives to improve marketplace operations by introducing new digital models and patterns, responding effectively to evolving digital behaviors
- Collaborated with various teams, including data scientists, engineers, and user experience professionals, to define product requirements and deliver Minimum Viable Products (MVPs) that addressed seller and business needs
- Aligned product features with strategic goals, maximizing efficiency of receptions by 2 days and increased revenue by 13% as number of users increased.
- Improved product features, user experience and increased business value using data-driven development
- Contributed to the transformation of global supply chains using advanced management science tools, optimizing processes through machine learning and other technologies
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Liaised with clients to better understand business needs and current market landscape.
Squad Lead | Product Visionary | Apache Kafka Enthusiast
Critical,Techworks for BMW
11.2023 - 09.2024
- Align business goals with product development by collaboration among team members, stakeholders, and users to keep our product vision clear and achievable
- Shape and co-create product vision to increase adoption of Kafka by 20%
- Inspire others and drive cultural change within the organization by anticipating trends and implementing strategic initiatives
- Problem Solver on technical and operational challenges head-on, maintaining innovation and technical excellence
- Boost team empowerment and efficiency, drive effective planning and implementation processes
- Maximized team capabilities
- Elevated team performance by adopting best practices
- Realigned product vision to user experience and satisfaction
- Systematized customer feedback into actionable insights
- Led successful Kafka bootcamps for new hire
Product Manager AI
Orange Services SA
07.2021 - 11.2023
- Transforming data and AI research prototypes into industrial, customer-focused products from MVP prototyping, experimentation, and launch
- Leading data and AI product development from ideation to operation
- Managing stakeholders, ensuring high-quality deliverables, and motivating the development of the team
- Leveraging Lean Startup principles with Data Value Management and defining KPIs
- Defining product strategy, user journeys, and onboarding experiences
- Identified and defined customer needs using Lean Startup and design thinking that meets the business objectives while managing stakeholders and contributed to product sales
- Successfully deployed a speech-to-text project using built-in ASR models and ML analytics
TV Services Manager
Orange Romania SA
05.2019 - 07.2021
- Managing marketing strategies for business growth
- Analyzing customer data to meet the business objectives
- Collaborating with third-party suppliers and stakeholders
- Defining user management through data analytics (Follow Analytics, Tableau, SQL, Firebase, Excel, Jira)
- Increased user base by 8%
- Reduced uninstalls
- Created effective campaigns and customer experience journeys
- Enhanced awareness and tracking
- Improved app features and error management
Online Marketing Manager
Orange Romania SA
09.2012 - 06.2019
- Managed the digital strategy for product development and marketing on the Orange Romania e-care platform
- Aligned company objectives with strategic proposals, global and local trends, and converted them into actionable plans
- Managed implementation across departments and throughout product life cycles while improving customer experience across multiple screens
- Managed internal stakeholders and third parties to achieve business goals
- Ensured smooth functioning of managed services and product evolution
- Leveraged web analytics, customer feedback, and data analysis for decision-making
- Introduced scorecards, tree testing, focus groups, and reporting tools to enhance usability, satisfaction, awareness, and usage
- Increased usage and users while reducing errors, creating values and decreasing costs into other customer contact channels
- Improved satisfaction through enhanced experience and usability
Customer Decision Manager
Orange Romania SA
07.2008 - 09.2012
- Managed base management to enhance revenue, satisfaction and user experience by implementing by managing analytical CRM
- Collaborated with product managers, stakeholders, and technical peers to evolve the project into a comprehensive 360-degree initiative
- Managed transversal projects to implement strategic programs
- Managed the implementation of the sales interface as a transversal project manager, overseeing executive stakeholders, customer center, logistics, and technical teams
- Acted as a business owner and motivational leader, fostering high collaboration
- Created segments and targeted strategies to improve key performance indicators (KPIs) such as retention, dilution reduction, and revenue growth
Education
Master of Science - Computer Science
University of Abertay
Dundee, Scotland 09.2023 - Current
Bachelor of Science - Banking And Finance
Economic School of Bucharest
Bucharest, Romania 01.2005 - 01.2009
Skills
Product lifecycle management
Product development
Project planning
Product vision and strategy
Roadmap development
Teamwork and collaboration
Project management
Critical thinking
Agile software development
End to end feature delivery
Prioritization and execution
Data-driven decision making
KPI tracking
User and UX research
Data analytics
Scrum framework
Design thinking
Stakeholder management
A/B testing
Cross functional leadership
Responsive design approaches
Business case development
Customer segmentation
Software development
Business model innovation
Digital marketing
Certification
Professional Scrum Product Owner
Timeline
Product Manager Fulfilment
Emag Technologies SA
09.2024 - Current
Professional Scrum Product Owner
07-2024
Hard conversations management
06-2024
Apache Kafka
05-2024
Squad Lead | Product Visionary | Apache Kafka Enthusiast
Critical,Techworks for BMW
11.2023 - 09.2024
Machine Learning Rock Star – the End-to-End Practice Specialization
10-2023
Master of Science - Computer Science
University of Abertay
09.2023 - Current
Google Project Management Certificate
03-2022
Product Manager AI
Orange Services SA
07.2021 - 11.2023
TV Services Manager
Orange Romania SA
05.2019 - 07.2021
Online Marketing Manager
Orange Romania SA
09.2012 - 06.2019
Customer Decision Manager
Orange Romania SA
07.2008 - 09.2012
Bachelor of Science - Banking And Finance
Economic School of Bucharest
01.2005 - 01.2009
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