Fernanda Jose Balboa Gibson
Summary
Customer-focused Sales and Business Development Professional with 20 years of experience driving growth across international markets. Proven success in customer engagement, lead generation, CRM optimization, and retention strategies. Skilled at combining human connection and data-driven insights to deliver exceptional service, exceed KPIs, and improve conversion rates. Thrive in remote, fast-paced, multilingual environments supporting clients across EMEA and LATAM.
Overview
17
17
years of professional experience
Work History
Business Development & Brand Specialist
Omniconvert
06.2024 - Current
- Increased lead conversion by 86% through personalized outreach and improved sales funnel management.
- Built and maintained customer relationships, ensuring seamless onboarding and continuous satisfaction.
- Developed automated HubSpot workflows for email sequences and follow-ups, enhancing response rates.
- Conducted customer data analysis to identify buying patterns and improve targeting accuracy.
BDR
Acronis Cyber Protect
07.2023 - 03.2024
- Managed full sales cycle for the IBERIA territory, exceeding monthly KPIs through consultative selling.
- Delivered product presentations, handled objections, and ensured high-quality customer experiences.
- Used Salesforce CRM to manage leads, track interactions, and optimize conversion metrics.
Quality Assurance (Coach)
CGS
03.2022 - 06.2023
- Coached and mentored 30+ new support agents every 6 weeks, improving communication and performance.
- Led training sessions to boost customer satisfaction and reduce complaint rates.
- Increased CSAT by 84%, contributing to higher client retention and service quality.
Technical & Sales Specialist Representative
CGS
01.2021 - 02.2022
- Delivered remote technical support via phone and chat, resolving customer issues efficiently.
- Achieved top sales performance by identifying upselling opportunities and providing tailored solutions.
- Documented client interactions in CRM, ensuring accurate case tracking and escalation.
Photo & Sales
Pixel Studio Peru
03.2017 - 01.2020
- Provided excellent in-person customer service and managed high-volume sales transactions.
- Created marketing displays to increase brand awareness and product visibility.
Visual Marketing Manager
Señaliza Corp.
12.2015 - 01.2017
- Managed budgets and project timelines to meet targets and enhance brand visibility.
- Closed key B2B sales deals and built long-term customer relationships.
Photo Hostess
MSC Cruise Lines
08.2014 - 11.2015
- Delivered exceptional guest experiences on board while leading photo sales initiatives.
- Exceeded monthly sales goals through strategic customer engagement.
Senior Photographer
Carnival Cruise Lines
06.2011 - 05.2014
- Employee of the Month (out of 1,800 crew) for top customer service and sales.
- Trained new team members and improved operational efficiency within the onboard photography team.
Graphic Designer
Pixel Studio Peru
03.2009 - 12.2010
- Designed and delivered marketing campaigns to attract new clients and grow sales revenue.
Education
Writing Emails People Want to Read & The Non-Technical Skills of Effective Data Scientists
LinkedIn Learning
Marketing Fundamentals Certificate
Google Activate & IAB Spain
Bachelor - English
Trujillo University
Skills
- Customer Support
- Sales Strategy
- Client Relationship Management
- Lead Generation
- CRM (HubSpot, Salesforce)
- Process Optimization
- Multichannel Communication
- Call, Email & Chat Support
- Problem Solving
- Conflict Resolution
- Technical Troubleshooting
- Knowledge Base Management
- Upselling & Cross-Selling
- Customer Retention
- AI Sales Tools
- Data Analytics
Timeline
Business Development & Brand Specialist
Omniconvert
06.2024 - Current
BDR
Acronis Cyber Protect
07.2023 - 03.2024
Quality Assurance (Coach)
CGS
03.2022 - 06.2023
Technical & Sales Specialist Representative
CGS
01.2021 - 02.2022
Photo & Sales
Pixel Studio Peru
03.2017 - 01.2020
Visual Marketing Manager
Señaliza Corp.
12.2015 - 01.2017
Photo Hostess
MSC Cruise Lines
08.2014 - 11.2015
Senior Photographer
Carnival Cruise Lines
06.2011 - 05.2014
Graphic Designer
Pixel Studio Peru
03.2009 - 12.2010
Marketing Fundamentals Certificate
Google Activate & IAB Spain
Bachelor - English
Trujillo University
Writing Emails People Want to Read & The Non-Technical Skills of Effective Data Scientists
LinkedIn Learning
Fernanda B.
References
Alexia Chirita - Omniconvert - Product Manager - Mobile: +40 720 862 958
Sebastian Balan - Omniconvert - Head of Growth - Mobile: +40 751 091 788
Bogdan Bosoi - Acronis - Team Leader - Mobile: +40 724 660 332
Daniel Morman - MSC - Product Manager - Mobile: +41 798 542 606
Cesar Ballon Achata - Pixel Studio Peru - CEO & Founder - Mobile: + 51 946 597 451