Ramona Barcaru

In my current role, I am responsible for managing budgets, financial planning, and forecasting across multiple country operations to ensure profitability and cost efficiency. I consistently achieve revenue targets through strategic initiatives that build and maintain long-term partnerships with local trade partners.

I lead cross-functional teams to ensure operational excellence and alignment with business objectives, while also negotiating with service providers and suppliers to secure favorable terms and improve overall margins.

A key part of my role involves organizing and coordinating B2B events to strengthen brand presence, support partner engagement, and generate new business opportunities. I also build and maintain strong relationships with key industry stakeholders to drive growth and regional expansion.

Additionally, I ensure full compliance with local regulations by working closely with legal advisors and relevant authorities. I monitor competitor activities and market trends to support data-driven strategic decisions. By developing and implementing targeted sales strategies, I have successfully increased market share for aviation and tourism clients within my assigned markets. I also track performance metrics to evaluate progress and identify areas for continuous improvement.

• Established and managed the local office in Bucharest, overseeing all administrative operations to ensure seamless functionality.
• Led independent business development initiatives, targeting travel agencies and online sales channels to drive growth.
• Oversaw airline client contract management, ensuring compliance and fostering strong partnerships.
• Delivered product training sessions and represented the company at key B2B events to enhance market presence.
• Spearheaded customer acquisition efforts, expanding the client base while driving increased business from existing customers in the local market.
• Conducted comprehensive market analyses and maintained regular strategic alignment with airline partners to optimize performance in the Romanian market.

• Developing strategy plans to increase group segment revenue
• Managing relationship with airline partners and building new partnerships
• Attending meetings and events that ensure a productive networking for the company and bring new potential partners
• Monitoring compliances of procedures to minimize financial losses
• Analyzing data from the local market / competitors and use info to drive revenue

• Responsible with handling and negotiating QR groups and seat allocation in order to meet company`s sales strategy and meet the yearly targets
• Strong contribution in realization of country`s budget by constantly monitoring trade partner's performance
• Constantly monitoring OAL group practice on local market to make sure QR keeps a competitive level of service

• Data analysis and monitoring of sales performance for Trade Partners on Romanian market
• Coordinating developments of key accounts in accordance with company strategies to achieve the budget
• Responsible with merging relevant data to create the incentive schemes for Trade Partners in order to increase market share
• Acting as a first point contact for corporate accounts and travel agencies on Romanian market
• Monitor sales & digital team performance in order to identify gaps / opportunities
• Contribute to determine the fare strategy and ensure an optimized distribution
• Constantly monitor on competition performance to identify potential and threats
• Provide business performance analysis and propose strategies and solutions to address commercial challenges or issues identified
• Plan selling / marketing activities for the assigned areas to ensure optimum revenues and drive growth
• Communication with Trade and Business Partners - regular newsletters, sales calls and webinars for travel agents, to keep them informed on any product updates, policy changes or any business
• Responsible with negotiating new contracts with local service providers in the best interest of the company