Daniela Russu - Ionita

• Orchestrating the development and implementation of a strategic Neuroscience product launch within the therapeutic area.
• Conducted thorough market analysis, forecasting, and assessment of potential product uptake to drive business growth and maximize market share.
• Presented strategic plans and recommendations to internal stakeholders, including senior management, providing clear insights and justifications for proposed initiatives.
• Collaboration with cross-functional teams to ensure seamless execution of strategic plans, aligning sales, marketing, and operational efforts to achieve business objectives.
• Build marketing campaigns (digital, print, fairs, presentations, etc.) dedicated to healthcare professionals, key opinion leaders, and other stakeholders, effectively communicating the value proposition of the new product and driving awareness and adoption.
• Monitor national product performance and analyze the impact of OCE execution in collaboration with BEE and sales managers. Make necessary adjustments to continuously improve impact.

• Successfully spearheaded comprehensive 360 marketing projects for IVF, Maternity, and Stem Cell Bank, focusing on enhancing brand image and driving business performance through various activities such as brand campaigns, social media engagement, public relations efforts, participation in fairs and events for both patients and doctors.
• Critical and strategic thinking to evaluate business and communication opportunities, devising effective marketing plans to capitalize on market trends and achieve desired objectives.
• Developed and implemented performance-driven campaigns and strategic plans to promote medical services, effectively highlighting the value of products, doctors, and hospitals in attracting and retaining patients.
• Demonstrated exceptional coordination and planning skills, ensuring the successful execution of marketing initiatives within defined timelines and delivering impactful results.
• Led impactful projects to enhance the patient's journey in healthcare, focusing on mothers at birth, pediatric care, and cancer patients. Prioritizing their emotional well-being, I created nurturing environments and emotional communication, that provided compassionate care during their vulnerable moments. By addressing their medical needs and offering proper medical education and empathy on top top of the best medical care, I contributed to Regina Maria’s highest purpose to empower patients to actively participate in their healthcare decisions.
• Consistently exceeded goals by effectively prioritizing tasks, maintaining a strong work ethic, and demonstrating a passion for delivering exceptional results.
• Fostered a positive work environment, displaying respect, friendliness, and a willingness to support and collaborate with team members and colleagues.
  

My most dear projects I created and implemented

https://www.reginamaria.ro/maternitati/estimaiputernicadecatcrezi

https://www.facebook.com/mamalareginamaria (page and content creation and management)

• Oversaw and managed multiple client accounts, ensuring seamless operations and delivering high-quality agency service.
• Monitored and tracked the progress of client advertisement projects, ensuring timely execution and adherence to project specifications.
• Conducted regular meetings with clients, providing updates on the current status of their ad projects and discussing account details.
• Fostered strong client relationships, acting as a primary point of contact and addressing any concerns or queries promptly and effectively.
• Managed a diverse range of clients, including brands such as Alpha Bank, Wizz Air, Coty Cosmetics, Berline Chemie, Bonduelle, and SOS Satele Copiilor.

• Successfully managed an extensive portfolio of diverse client accounts, ensuring seamless operations and fostering long-term partnerships by maintaining a keen eye for detail and ensuring the timely execution of deliverables.
• Conducted comprehensive reviews of client advertisement projects, providing insightful feedback and making data-driven recommendations for optimization and success.
• Collaborated closely with higher management, providing valuable insights on the progress and challenges of various project management activities to align efforts and drive optimal outcomes.
• Expertly nurtured and cultivated business relationships with existing clients, including brands such as AstraZeneca, Kraft Paints, Tnuva, and Nycomed, demonstrating a commitment to client satisfaction and delivering impactful results.

• Developed and implemented the strategic direction for client campaigns, overseeing the creation of impactful marketing materials across various channels, including Above the Line (ATL) and Below the Line (BTL) initiatives.
• Demonstrated exceptional project management skills, ensuring the efficient and timely execution of campaigns from inception to completion.
• Prepared comprehensive reports and statistics, delivering valuable insights and data-driven recommendations to clients, including AstraZeneca (Pharma), Zapp, Medcenter, Danfoss, and Devi.

• Coordinated the company image maintenance and promotion, ensuring a consistent and compelling brand identity across all touchpoints.
• Cultivated strong relationships with customers and suppliers, effectively managing contracts and conducting impactful business meetings.
• Led the development of the company website, creating a dynamic online presence to showcase products and services.
• Developed engaging and persuasive presentation and promotional materials to effectively communicate the company's products and services.
• Coordinated and prepared for trade fairs and exhibitions, maximizing brand exposure and generating leads.

• I continued my path in public relations and started as an intern and continued full time, by planning and executing press conferences for both the agency and its clients, showcasing a natural aptitude for event coordination and media engagement.
• Crafted compelling press releases and presentations for both the agency and its esteemed clients, generating positive media coverage
• Planned and executed a wide range of social and professional events, fostering strong relationships and enhancing brand visibility for the agency and its clients. Also organized engaging in-house social events to cultivate a positive work culture
• Prepared detailed reports and statistics, providing valuable insights and measurable results for the agency and its clients such as Dacia, Electrolux, Henkel, and Romtelecom.

• Embarked on an impactful career journey in event coordination and media relations at the age of 19, displaying a strong ability to excel in a challenging professional environment.
• Successfully contributed to the organization of prestigious "CLUB OF ROME" Meeting, demonstrated meticulous attention to detail by designing, sending, and tracking invitations, ensuring the smooth and efficient communication flow with esteemed participants.
• Developed compelling materials for the press conference, reinforcing the event's key messages and engaging media representatives.
• Cultivated and enhanced relationships with both media professionals and influential VIP participants, fostering strong connections and ensuring their active engagement.
• Contributed to organizing the official meeting between the "CLUB OF ROME" team and the former Romanian President, Emil Constantinescu, held at Cotroceni Palace.