Maria Visanoiu

• Worked on various product development projects: Zapier integration, API development & industry-specific features.
• Specialized in generative AI
• Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
• Coordinated project planning and execution with team members and team leads.
• Managed stakeholder expectations effectively throughout the entire product development process.
• Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Optimized product performance with data-driven analysis and continuous improvement initiatives.
• Prioritized roadmap in order to achieve product goals and metrics.
• Liaised with clients to better understand business needs and current market landscape.
• Analyzed metrics to measure product performance.
• Implemented Agile methodologies for more efficient project management and team collaboration.

• Improved user journeys through iterative content enhancements.
• Created company-wide UX content guidelines followed by the entire product team.
• Demonstrated expertise in UX best practices, microcopy, testing, and iterative journey development.
• Maintained consistent tone of voice across all communication materials and touchpoints.
• Worked with product managers to define customer problems and formulate testable hypotheses to enhance customer experience.
• Collaborated with designers to align copy with visual design elements and enhance overall user experience.
• Advocated for customers in stakeholder meetings and decision-making processes.
• Optimized cross-team processes and workflows to manage multiple projects effectively.
• Analyzed user feedback and data to refine content strategies and continually improve user journeys.

• Increased research efficiency by streamlining data collection and analysis processes.
• Delivered engaging presentations on research findings to the company to drive user awareness and user research methodologies adoption.
• Mentored junior researchers, fostering professional growth and facilitating knowledge transfer between team members.
• Coordinated interdisciplinary teams in collaborative research efforts.
• Presented research findings in clear, concise reports that informed business decisions and strategies.
• Streamlined data collection efforts by implementing new technologies such as online surveys or mobile apps, increasing response rates while reducing costs.

• Defining the brand's Tone of Voice, Writing Principles and Microcopy Guidelines.
• Demonstrated expertise in UX best practices, microcopy, testing, and iterative journey development.
• Improved user journeys through iterative content enhancements.

Examples of projects:

• App Store and Google Play assets, listings and descriptions.
• Mobile App onboarding journey.
• Mobile App new features announcement journey.
• Corporate user Password Reset journey.
• Job Ad Posting redesign (research & user flow redesign).
• Microcopy for web & mobile.
• Error messages & Empty states.
• Banners, Alerts, Downtime messages.
• Sales flow optimization, Emails.

• Ran rapid proof-of-concept projects
• Built the first Notifications team and domain area that brought together all User Engagement products under 1 vision across all platforms and portfolios
• Daily activities: Road mapping & vision setting, user research, user and A/B testing, proofs-of-concept, data analysis, continuous iterations, OKRs setup, KPIs reporting, managing stakeholders, cross-location collaboration, interdisciplinary collaboration, error handling, bug fixes, maintaining legacy systems as well as planning and developing a new Notifications platform meant to support all Notifications products and handle a volume of 400 million emails and messages on a monthly basis
• The products under my portfolio were: several email products handling about 300 million emails sent monthly and a 40 million users database, a FB chatbot with an average of 500k active users monthly, browser notifications handled by a 3rd party averaging in about 2-3 million notifications monthly and about 1.5 million active users
• Implemented AI-based algorithms into the emailing system for better-personalized job rendering in emails

• As a Product Manager I stood between Business, Technology & User Experience, combining the best of all 3 sides to grow the product's value and increase revenue
• Hotlink RedApp is a telco mobile app for Android and iOS with over 1.5 million monthly active users
• Defining & Maintaining the Product Vision;
• Managing the Product's life cycle from strategic planning to implementation and new Product version release;
• Stakeholder Management;
• Backlog Prioritization;
• Data analysis & reports
• User research;
• Defining & Implementing the User Engagement Strategy;
• Drive User acquisition strategy;
• Driving innovative user feature building;
• Driving solutioning across teams (Tech & Business & Marketing);
• Managing, Prioritizing & Implementing solutions driven by Customer feedback

• Developed innovative ideas based on customer insights to drive the company's products forward and increase the profitability of existing products
• Discover customers' needs and to enhance product strategy
• As a technical product manager, I supervised the entire product line lifecycle, from the strategic planning stage to product release
• Coordinated project planning and execution with team members and team leads.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.

Projects:

• Salesforce Marketing Cloud Implementation & Migration from OfficeAutoPilot,
• Maropost Marketing Cloud Implementation Consultant & Migration from Salesforce Consultant,
• Zuora Billing Platform Implementation,
• Migration from the internal authentication system to Auth0,
• Mindvalley Academy Mobile App (iOS & Android)
• Mindvalley Academy Home Web App

• As an Email Marketing Lead I was responsible for managing the organization's email marketing operations and campaigns, maximizing revenue opportunities from the company's email marketing platform and customer database
• Managed email marketing campaigns end-to-end: planning, targeting, setup, testing, execution, reporting and optimization
• Created email reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to overall email program
• Championed continuous advancement of our email features and capabilities including targeting, personalization, template development in collaboration with multiple stakeholders: development teams, designers, business teams and more
• Gatekeeper of the ESP functionality and maintenance
• Overview & companywide Training on Email Marketing policies, regulations, quality assurance
• Created and analyzed Deliverability reports
• Created action plan to improve deliverability scores and inbox placement
• Monitored IPs reputation & spam regulations
• Always up to date with best practices, strategies, and industry standards related to email