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Hi, I’m
Daniela Dobrin
Business Consultant Analyst With Product Management Experience
Bucharest
Summary
Proactive business-oriented specialist with a dynamic 20 years career in banking with over 10 years experience in product management and business analysis. Proactively involved in digital developments, expert on business and systems requirements, API integrations, user acceptance testing and end-user training.
Overview
20
years of professional experience
9
years of post-secondary education
3
Languages
Work History
IBM Romania
Business Analyst
5 2023 - Current
Job overview
- Main interface between customer, development team, cross-functional teams and stakeholders
- Clarify business requirements and translate them into functional/technical specifications and user stories for assisted flow for onboarding customers and updating their data
- Performed process modeling, data mapping and API integrations documentation
- Estimate effort for new requirements and actively involved in establishing roadmap for new features
- Support in implementation, QA and UAT phase, debugging and code review
- Manage dependencies, identify blockers and risks and propose solutions
- Keep documentation up to date
- Provide training and demos and gathering feedback on newly implemented flows
- Actively participate in SCRUM ceremonies
Softelligence
Senior Business Consultant
09.2022 - 04.2023
Job overview
- Main interface between customer, development team and external suppliers of applications
- Gather and refine business requirements, writing functional specifications and user stories for new Brokerage platform project and new loan flows and implementing improvements for existing ones
- Performed API integration documentation and mapping
- Performed process and data modeling
- Estimate effort for new requirements and actively involved in establishing roadmap for new projects
- Keep technical documentation up to date and collaborate internally for elaborating software solution architecture document
- Support in development stage, QA and UAT phase of software implementation
- Manage dependencies, identify blockers and risks and propose solutions
OTP Bank Romania
IT Business Analyst
03.2022 - 09.2022
Job overview
- Act as liaison between business departments, development team and external applications providers
- Gather and refine business requirements received from different departments related to Internet and mobile banking application and translate them into technical requirements and user stories
- Gap analysis regarding existing APIs integrations and new integrations needed for implementing new products and flows (ex: Partners pre-scoring flow for mortgage loan on FlowX platform)
- Identify improvements opportunities and perform impact analysis of technical requirements in multiple applications
- Keep documentation up to date and create new documentation for new applications / flows
- Estimate effort for new requirements and obtain internal approval for launching new features and applications
- Actively involved in testing new features and applications and debugging
- Provide training and demos and gathering feedback on newly implemented flows
- Actively participate in SCRUM ceremonies
Intesa Sanpaolo Bank Romania
Senior Product Manager Small Business
05.2019 - 03.2022
Job overview
- Management of lending and non-lending products for Small Business Segment
- Monitor market & competition, consolidate information and propose new products and features
- Coordinate pricing policies, establish, implement, and evaluate marketing campaigns strategy and promotion channels
- Plan and implement procedural and technical changes for products and services, gather requirements and act as liaison between internal departments, development team and external suppliers of applications
- Identify improvements opportunities and perform impact analysis of technical requirements in multiple applications
- Create testing plans and acceptance criteria for new features, test new features and investigate and give resolutions for defects
- Ensure proper internal and external communications about newly launched features and products, elaborate training materials
- Run product approval processes and sales training sessions
- Prepares relevant product metrics (performance, quality, costs, life cycles, volumes, sales, net incomes) and presentations
- Manage relationship with external partners (Guarantee funds, State agencies, external application providers)
Alior Bank S.A. Varsovia - Sucursala Bucuresti
Senior Product Manager Lending
06.2018 - 05.2019
Job overview
- Management of lending and non-lending products for individuals
- Monitor market & competition, consolidate information and propose new products and new digital flows
- Coordinate pricing policies, establish, implement, and evaluate marketing campaigns strategy and promotion channels
- Plan and implement procedural and technical changes for products and services, gather requirements and act as liaison between internal departments and internal development team
- Create testing plans and acceptance criteria for new features, test new features and investigate and give resolutions for defects
- Ensure proper internal and external communications about newly launched features and digital flows
- Run product approval processes and sales training sessions
- Prepares relevant product metrics (performance, quality, costs, life cycles, volumes, sales, net incomes) and presentations
BRD- GSG
Senior Product Manager Small Business Lending
01.2018 - 06.2018
Job overview
- Management of lending products dedicated to legal entities
- Monitor performance of existing lending products and review and adjust pricing structure of lending products
- Monitor market & competition, consolidate information and propose new products and features
- Propose improvements for internal working procedures and credit criteria for lending in line with market
- Ensure proper internal and external communications about newly launched features and products, elaborate training materials
- Run product approval processes and sales training sessions
- Prepares relevant product metrics (performance, quality, costs, life cycles, volumes, sales, net incomes) and presentations
Idea::Bank (actual Salt Bank)
Head of SME Product Management Department
05.2017 - 01.2018
Job overview
- Management of SMEs lending and non-lending products, Internet banking, elaborating commercial plan for developing SMEs client portfolio
- Monitor market & competition, consolidate information and propose new products and services
- Coordinate pricing policies, establish, implement, and evaluate marketing campaigns strategy and promotion channels
- Management of internal procedures and actively involved in establishing credit policies and risk criteria for lending products
- Plan and implement procedural and technical changes for products and services, gather requirements and act as liaison between development team and external suppliers of applications
- Create testing plans and acceptance criteria for new features, test new features and investigate and give resolutions for defects
- Ensure proper internal and external communications about newly launched features and products, elaborate training materials
- Run product approval processes and sales training sessions
- Prepares relevant product metrics (performance, quality, costs, life cycles, volumes, sales, net incomes) and presentations
- Manage relationship with external partners (Guarantee funds, State agencies, external application providers)
Bancpost SA
Product Manager
11.2010 - 10.2014
Job overview
- Managing lending products and process for Small Business
- Propose new lending products and monitor performance of launched products
- Review and adjust pricing structure of lending products
- Propose/develop sales campaigns
- Manage relationship with partners (State agencies, guarantee funds)
- Elaborate training materials and sustain trainings for network employees on sales, products and financial analysis
- Offer support in reporting process
Bancpost SA
Branch Manager
02.2007 - 11.2010
Job overview
- Management and control of branch's activity achieving sales targets over 150% on consumer lending and SBB lending
- Maintain high quality level of services offered to clients
- Promote bank's image and products
- Attract new clients and establish a healthy customer portfolio for a newly established bank's branch
- Establish internal targets and evaluate activity of branch employees
- Support recruitment and personnel selection activities
- Training of branch employees
Banca Romaneasca
Corporate Banking Officer
08.2004 - 02.2007
Job overview
- Manage branch's SMEs and corporate customers' portfolio
- Achieve SMEs sales targets by attracting new clients and maintaining existing customers and increasing their cross sales index
- Performe financial credit analysis and generating loan offers
- Monitor branch portfolio
Education
ASE Bucharest, Faculty of Finance, Insurance, Banks And Stock Exchange , Bucharest, Romania
Bachelor Degree in Banks and stock exchange
01.1999 - 04.2003
Mihai Viteazu College , Bucharest, B
Intensive Mathematics Class
01.1995 - 04.1999
Skills
Requirements Gathering
Short Description
Proactive and business-oriented specialist with a dynamic 19 years career in SMEs lending, 13 years in product management, business analysis, sales support and proactively involved in digital developments (SMEs & individuals).
Marital Status
married
Personal Information
Date of Birth: 10/16/80
Training
- My SQL, 2022
- Agile fundamentals, 2022
- CNFPA Certified Valuator (entrepreneurial competences), 2013
- Train the trainer - Certified CNFPA Trainer, 2012
- Coaching and feedback for performance, 2008
- Fundamentals of Leadership, 2007
- Advanced financial analysis, 2005
Software
Timeline
Senior Business Consultant
Softelligence
09.2022 - 04.2023
IT Business Analyst
OTP Bank Romania
03.2022 - 09.2022
Senior Product Manager Small Business
Intesa Sanpaolo Bank Romania
05.2019 - 03.2022
Senior Product Manager Lending
Alior Bank S.A. Varsovia - Sucursala Bucuresti
06.2018 - 05.2019
Senior Product Manager Small Business Lending
BRD- GSG
01.2018 - 06.2018
Head of SME Product Management Department
Idea::Bank (actual Salt Bank)
05.2017 - 01.2018
Product Manager
Bancpost SA
11.2010 - 10.2014
Branch Manager
Bancpost SA
02.2007 - 11.2010
Corporate Banking Officer
Banca Romaneasca
08.2004 - 02.2007
ASE Bucharest, Faculty of Finance, Insurance, Banks And Stock Exchange
Bachelor Degree in Banks and stock exchange
01.1999 - 04.2003
Mihai Viteazu College
Intensive Mathematics Class
01.1995 - 04.1999
Business Analyst
IBM Romania
5 2023 - Current
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